There’s an opportunity for business expansion that’s sitting right in front of you every time you pick up you phone.
If you’ve scrolled through any social media feed or made a search on Google, then the chances are you’ve been presented with some form of video – and let me tell you something – Google, Facebook and YouTube haven’t got to where they are today by investing so heavily in erroneous paths…
We recently had a chat with the team at Antes Creative Media who are a video production company in Leeds and If you think video is massive now, the next 12 months will astound you.
Use video to corner the mobile market
2017 has, for the first time ever, seen our mobile phones and mobile devices become the most popular way we access the web.
As such, the way we take information on board is changing – and it’s all to do with our brain wanting maximum impact from minimal effort. Why read 2000 words when you could skim and pick out the parts that are relevant to you?
Because of this, video is ideal. The way that messages are communicated with video means we take a lot more onboard – and we take it on quicker than we would reading. What’s more, video slows us down a little – at the same time as consuming more of our senses – meaning we’re more focused and able to recall the information we see.
If you produce content – start thinking about making more of it video based – as a result, you’re going to see far greater conversions from your mobile web traffic – leaving you with the wonderful problem of working out what to do with that traffic further along the buying cycle…
Use video to boost brand awareness
When we’re talking about boosting brand awareness – we’re not just saying ‘your name and your logo’ – we’re talking about what your company stands for, what it provides, who it provides it to and ultimately, exactly what it does for the customer.
That’s a lot of information to put in a piece of text – especially if you’re going to do it without it looking like an out and out sales pitch.
So, if you want to do it somewhat covertly, you’re going to need to apply the message in a way that engages emotions – and what better way than some meaningful video? The beauty of video is – you get to use sight and sound to put your message across – so your customers don’t have to supply their own aspirational music as they read your content!
Now, you’ll notice we did say boost brand ‘awareness’ – which is exactly what you need to do, a great video is next to useless if it doesn’t stick in people’s minds. The good news is, over 80% of people can recall some video marketing they’ve seen in the last 4 weeks – and almost all of them can recall the company and the product they were selling.
Video sticks with people – far more than text ever can.
Use to video to increase trust in your brand
Anyone can pay a fancy video company to make a smart looking business video – and while we’re not suggesting this is a bad idea as such, there’s a lot of other simple ways you can use video to boost customer’s trust in your brand.
Consider some video profile of your team, the processes you have in place, tours of your office or places you work and even customer profiles. This is the ‘behind the scenes’ stuff that makes customers realise you’re real people – rather than faceless robots who just fulfil their product or service requirements.
As an addition – video could be the thing that you need to prove your position at the cutting edge of what you do. If you’re at all media based, video is an absolute must. You wouldn’t expect a web design agency to have a poorly designed website – and you wouldn’t expect someone with their finger on the pulse of marketing not to be marketing themselves with the most up to date and effective methods.
Use to video to appeal to Google
If you haven’t already, you’re going to see a lot more video results returned from Google as we move into 2018. Google likes to return information that people want to consume – and if people are consuming video, Google will return more of it.
But it’s not just out and out video results that your video marketing will bolster. The time that people spend on your pages is a significant factor in how relevant your page appears – so, keep someone there watching a video for an amount of time and you can expect your relevancy to go up – another Google thumbs up.
Use video to increase email marketing results
Email marketing is still powerful as we move into 2018 – but a significant part of the reason for that is because it’s such a versatile platform – building video in is no problem at all.
An introductory email with a video early in the page will send your click-through rate through the roof – in some cases increasing clicks by 90%+
Again, it’s all about our perception that video is going to offer us an overview quickly. So, take advantage of this by explaining the benefits of your customer exploring your content more deeply – twinned with a call to action – leading interested customers deeper into your site or marketing material.
Use video to conquer social media
There’s no getting around it, video on Facebook is massive. You can barely scroll through your newsfeed without having a video ‘suggested’ for you. Here’s another interesting thing – we overwhelmingly watch them – and, as if that weren’t enough – we almost always share them in some capacity, either with the ‘share’ option or by tagging someone else.
As you would expect, this video popularity is now rolling out on LinkedIn too – so the B2B box can be ticked with video too.
Whatever you’re about – there are creative ways to use video to explain it to people – and when you start placing that video on social media, it’s almost inevitable that people will watch – and pass it on to others.