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Local SEO in 2018 – The Ultimate Guide

Local SEO is a complicated game and something that many businesses still struggle with you might know a lot of different SEO strategies and tactics but tailoring them to a local SEO campaign isn’t easy. When you’re dealing with a local audience a number of lesser heard of SEO strategies also become more important.

Another difficulty is that SEO is forever changing what might have been a great strategy last month might not be a good one today. But we can help! Today we’re going to be taking a look at how local SEO is likely to be in 2018 and will examine the important SEO strategies you need to know about.


Citations have been a mainstay of SEO for a long time and that isn’t going to change in 2018, in fact, citations are arguably now one of the most if not the most important factor when it comes to Local SEO.

The NAP is now more important than ever and for those of you who don’t know what that means it stands for the name, address and phone number of your business on another website. Citations do come in many forms but hitting all three areas of the NAP is important, backlinks are good as well but not essential.

When it comes to building your local SEO strategy getting good high-quality citations should be one of your main priorities. You should also be aiming to expand the range of citations you get as well. Business directories and sites like Yelp are good starting points but one of the key areas for you to focus on for 2018 is variety.

A citation on a popular local blog or news website, for example, will do a lot of good. You should also try to get citations on industry related websites for example if your business is selling cakes then try to get citations on bakery or cooking related websites.

Everyone thinks of keywords when it comes to SEO and while they are still very important when it comes to local SEO citations can do so much. The right mention (especially if it’s the full NAP) can do a lot of good and turn a struggling local business into a huge local success. However, they can be tricky and if you get ot wrong first time it could have a detrimental impact on your local rankings so unless you know what you’re doing I would always recommend using a citation building service.


Reviews are a tricky one there is an element of risk that comes with reviews which can make them off-putting for local businesses. After all, if you have poor quality keywords or simply bad copywriting you can go back and change it can’t you?

But if you get a bad review removing it can be a lot more difficult if not impossible but despite the risks reviews, particularly online reviews are very important. Reviews build credibility and that is essential for a local business especially those in competitive industries. so, try not to worry one or two bad reviews are likely not going to be enough to sink a business.

That doesn’t mean you should be lax though you should always do your best to avoid bad reviews if you can. Two areas you need to focus on with online reviews is the positivity and the consistency the first point is pretty obverse isn’t it? But the second might not be. Only having a handful of positive reviews that are months apart isn’t going to do much to help your SEO ranking.

So, you should be aiming to get as many customers as you can to positively review your business. This might sound tricky but there are a number of ways you can do it. Offering an added incentive is always a good idea, but social media is also a great platform to use to encourage reviews.

Local Keywords

Now we all know that keywords are essential in an effective SEO strategy and while they are equally important in a local SEO strategy as well there is a big difference. The title of this section is “local” keywords after all and there is an important difference between them and regular keywords.

Local keywords are words that your local customers will use this can be tied into your location, for example, your town or cities name or it could be local slang to give just a few examples. You should build your website’s content around these local keywords, so you can better attract people from your local community.

General keywords are still perfectly viable, but you shouldn’t solely use them you need to think about what your potential local customers will search for and then implement that into your content. And don’t worry if that means these keywords are getting overly long either because that isn’t always a bad thing.

Long-Tail Keywords

Long-tail keywords aren’t often highly regarded in many SEO strategies especially those aiming at a more global audience however with a local SEO strategy they can be very helpful.

Long-tail keywords are just more often to be used by your local audience because they better reflect and match your local customer’s behaviour and therefore are much more valuable when it comes to local SEO.

Long-tail keywords have much less volume when compared to simpler more general keywords but the trade-off is that they will almost always have a better conversion rate. The right long-tail keywords are a local businesses best friend so don’t be put off and find a way to use them when you can.

A Well-Rounded Approach

The final tip we have for you as part of our guide is the importance of a well-rounded approach all too often local businesses will focus on only one key area of their local SEO strategy. You might see results quickly by using more long-tail keywords but that doesn’t mean you shouldn’t bother with other areas like citations.

When it comes to a high-quality and successful local SEO strategy scope is very important certain parts might be more successful than others, but you need to do everything you can in order to get the best results possible.

Remember quality and consistency is key and there are a variety of analytic tools that can help you. Local SEO is a very different beast to traditional marketing so take your time and use a variety of strategies to achieve the best results.

How to Improve Your Local SEO

The world of search engine optimization can be something of a minefield. Depending on your end goal, there can be different strategies that need to be implemented and it can all become a little confusing. Local SEO is the same as conventional SEO, it’s just the demographic that changes.

For example, a local plumber is very unlikely to need worldwide attention, but they will need to target their local area. This means that the site will need to look at information in a different way to be able to achieve their goals.

Keyword Research

While keyword research is required for all types of SEO, the keywords used will differ to those used for a worldwide audience. For example, some of your keyword research will often include your city or town as well as your county. This ensures that you’re only targeting marketing towards those who are likely to be interested. You will also need to factor in keywords that people are using to search for services in the area.

An SEO  company located in Glasgow would look at keywords such as “SEO Glasgow” and “SEO Company Glasgow.” The keywords you use should have enough searches each month to make your marketing efforts worthwhile.

Make Use of Google My Business

Google is not only one of the most popular search engines in the world, but it also offers a plethora of tools to help local businesses make an impact. More and more people are using the Internet, and with multiple users keen to tag their locations when engaging in activities, it makes senses that businesses want to get noticed. Google My Business allows business to sign up, so they can appear on Google Maps, as well as show up in local search results.

Of course, you will still need to ensure you use other SEO methods to get the best results, Google My Business is a worthwhile avenue for those looking to grow the local presence.

Don’t Underestimate Social Media

When we think of platforms such as Facebook and Twitter, it’s easy to assume that they would only ever be used for global businesses. The truth is that social media sites offer tools that can be used by all types of businesses, even small companies and start-ups. Facebook offers business pages, and allows businesses to tailor ads towards local demographics.

Twitter works in much the same way, in that you can target tweets toward specific users. Which social media platform best will depend on several factors, and there initially may be some trial and error. However, as soon as you become familiar with the practice, it becomes much easier.

Reach Out for Reviews

You may assume that there’s not much that goes into local SEO, but nothing could be further from the truth. Just as Google uses a complex algorithm to fetch content from all over the world, a similar algorithm is used to bring up local search results, albeit with a few differences. As Google only wants to list the most suitable results, the reviews that a company receive can make all the difference as to whether it can be found online or not.

Reviews can be left on several platforms, but the one you should promote the most are the reviews listed on your Google business page. As your page will be connected to a search engine provider, it makes sense that receiving positive reviews will help your business become recognised online.

Ensure Your Business Information is Consistent

As you know, there are several online platforms that help you when it comes to SEO, but it’s important that the information used on each platform is kept consistent. While it may be tempting to include a series of keywords and slogans, we should ensure that the information is clear and concise.

This should include the business name, address and contact number. You should also ensure that the information clearly states what field your business operates in.

Ensure Your Site is Optimised for Mobile Users

More and more people are using the Internet on the go, which is why many businesses have overhauled their website. While there are still many desktop users, ensuring your website is mobile optimised ensures that you’re able to capture a larger demographic. You can also link your websites to social media platforms which again will increase the exposure of your site.

Don’t Forget the Other Search Engines

When we think of search engines, the first company that probably springs to mind is Google. While Google may be the most popular search engine, used by an astonishing 1.6 billion users each month, the competitors are still popular.

Bing attracts 400 million users each month, while Yahoo nets 300 million. There are also other search engines worthy of your time, such as Ask and AOL. While they may not gain you as much business as Google, used collectively, they can be a good way of enhancing your SEO, as well as being able to target more online users.

Use Local Structured Data Markup

While it may be something of a mouthful, structured data markup, also known as schema markup, is a process that allows business owners to alter the code to include more details about what their business has to offer.

Not only does it allow your site to stand out amongst the competitors, but it can also aid your website in gaining more hits thanks to the positive effect it can have on your local SEO.

As you can see, there is just as much work needed for local SEO as there is for global SEO. However, the efforts made in local SEO can increase your customer base and help your site become recognised by online users.

10 Actionable Tips To Creating A Winning Drinks Brand!

Think of a drink you like and then ask yourself why did this drink appeal to me? Did you see an advert? Did it seem like a taste you’d enjoy? Or was it similar to a drink you’d already tried in the past? Or maybe you just took a punt because you felt like a change.

Building an effective brand isn’t easy but it becomes particularly difficult when it comes to launching a new drink, because (and the pun is not intended) the market is somewhat oversaturated right now. You have your big hitters at the top making it very difficult for new drinks to thrive, but it can be done.

Drinks come in all different kinds, don’t they? And I don’t they and I don’t just mean different flavours. There’s alcoholic drinks, soft drinks, sports drinks, health drinks and much more and they can all be winners if you create a quality brand. That, of course, is where things get tricky, but we can help you by outlining 10 actionable tips to creating a winning drinks brand, let’s get started, shall we?

Focus On What Makes You Different

When it comes to drinks there is a lot of choice so standing out from the crowd isn’t easy, but if you want your brand to succeed you need to find out a way to showcase how your drink is different. For example, is it a drink low in sugar, does it have a unique flavour, can it be mixed with other drinks?

You might need to think outside of the box with this one because depending on the type of drink you have it can be tricky to find a way to standout. But there will be a way it will just require some thought.

A Strong Web Presence

A strong web presence is vital if you want your drink’s brand to succeed, designing a website can be tricky though because you need to be able to capture your drink’s brand identity, so it appeals to your audience.

If you have designed a sporty drink, for example, you can use dynamic texts and sharp colours, while if your drink is designed for cocktails and special occasions you’ll want a more elegant, modern website design.

Don’t be afraid to get some inspiration from other websites either, for example, the Nicholson Original London Dry Gin website is a particular favourite of mine because of how perfectly it captures its brand identity and caters to its audience.

Get On Social Media

Any brand hoping to succeed nowadays needs to be on social media and drinks are no different, now while showcasing your brand on social media might seem difficult, it can be done. And you should utilise all kinds of social media as well don’t just stick to Facebook, other sites like Twitter and Instagram are great for engaging with your audience and building brand awareness.

Know Your Audience

You need to know who your audience is if you want your drink brand to succeed. Is it designed for fine dining, for children, for gym goers? There are countless possible audiences, but you need to know how to appeal to yours so do some audience research and find out what your audience likes.    

Tell Your Story

This is one thing everyone drink’s brand should do, people will want to know how your drink came about so don’t be afraid to tell your story. To use Nicholson’s Original London Dry Gin as example again their website features a big section outlining the drink’s history. It might not seem essential but telling people why your drink was created is a great way to promote it and encourage people to try it.

Tailor Your Brand Into Everything

Now there are limits to this but with some creative thinking, you can weave your brand into almost anything you do. It might be very subtle, but it will still be there Nicholson’s Original London Dry Gin, for example, use a bold red colour in their logo and when you press a category on their website it goes red as well matching the logo.

When you think of Cadbury’s chocolate you probably think of the rich royal purple packaging don’t you? So, that colour is used all over their website. Stringing a few little design touches like that showcases your brand and builds a stronger connection with your audience.


If you want your drink’s brand to succeed then you need to make sure you have a consistent theme, message, and design running through everything. You don’t want to confuse your audience and consistency is key to developing a successful brand. You need to be especially careful to ensure you talk to your audience with a consistent tone of voice as well. 

Create A Blog

A high-quality website is important, yes, but it should only be the first step of your plan to build your drink’s brand. You’ll need to regularly engage with your audience (social media is perfect for this) but you should also be creating content that would interest them and sharing new information about your products.

A blog is an effective way to do this and once you’ve got it set-up you should make sure it’s updated regularly, you can also tie your blog into social media as well so if you don’t have a blog now is a great time to start one. 

Don’t Just Copy The Competition

Getting inspired by your competitors is great but straight up copying them isn’t, mimicking another drink’s brand isn’t going to build you a successful brand. You need to be organic and authentic if you want to standout and imitating your rivals isn’t going to do that.

Focus On The Taste

This might sound strange, but you’d be surprised how many drinks focus on other features rather than the taste. Now, of course, you shouldn’t focus solely on the taste but when you’re building your brand identity you can’t lose focus on the fact that the taste is what is going to decide whether most people buy your drink more than once.

Using video to expand your brand in 2018

There’s an opportunity for business expansion that’s sitting right in front of you every time you pick up you phone.


If you’ve scrolled through any social media feed or made a search on Google, then the chances are you’ve been presented with some form of video – and let me tell you something – Google, Facebook and YouTube haven’t got to where they are today by investing so heavily in erroneous paths…

We recently had a chat with the team at Antes Creative Media who are a video production company in Leeds and If you think video is massive now, the next 12 months will astound you.

Use video to corner the mobile market

2017 has, for the first time ever, seen our mobile phones and mobile devices become the most popular way we access the web.

As such, the way we take information on board is changing – and it’s all to do with our brain wanting maximum impact from minimal effort. Why read 2000 words when you could skim and pick out the parts that are relevant to you?

Because of this, video is ideal. The way that messages are communicated with video means we take a lot more onboard – and we take it on quicker than we would reading. What’s more, video slows us down a little – at the same time as consuming more of our senses – meaning we’re more focused and able to recall the information we see.

If you produce content – start thinking about making more of it video based – as a result, you’re going to see far greater conversions from your mobile web traffic – leaving you with the wonderful problem of working out what to do with that traffic further along the buying cycle…

Use video to boost brand awareness

When we’re talking about boosting brand awareness – we’re not just saying ‘your name and your logo’ – we’re talking about what your company stands for, what it provides, who it provides it to and ultimately, exactly what it does for the customer.

That’s a lot of information to put in a piece of text – especially if you’re going to do it without it looking like an out and out sales pitch.

So, if you want to do it somewhat covertly, you’re going to need to apply the message in a way that engages emotions – and what better way than some meaningful video? The beauty of video is – you get to use sight and sound to put your message across – so your customers don’t have to supply their own aspirational music as they read your content!

Now, you’ll notice we did say boost brand ‘awareness’ – which is exactly what you need to do, a great video is next to useless if it doesn’t stick in people’s minds. The good news is, over 80% of people can recall some video marketing they’ve seen in the last 4 weeks – and almost all of them can recall the company and the product they were selling.

Video sticks with people – far more than text ever can.

Use to video to increase trust in your brand

Anyone can pay a fancy video company to make a smart looking business video – and while we’re not suggesting this is a bad idea as such, there’s a lot of other simple ways you can use video to boost customer’s trust in your brand.

Consider some video profile of your team, the processes you have in place, tours of your office or places you work and even customer profiles. This is the ‘behind the scenes’ stuff that makes customers realise you’re real people – rather than faceless robots who just fulfil their product or service requirements.

As an addition – video could be the thing that you need to prove your position at the cutting edge of what you do. If you’re at all media based, video is an absolute must. You wouldn’t expect a web design agency to have a poorly designed website – and you wouldn’t expect someone with their finger on the pulse of marketing not to be marketing themselves with the most up to date and effective methods.

Use to video to appeal to Google

If you haven’t already, you’re going to see a lot more video results returned from Google as we move into 2018. Google likes to return information that people want to consume – and if people are consuming video, Google will return more of it.

But it’s not just out and out video results that your video marketing will bolster. The time that people spend on your pages is a significant factor in how relevant your page appears – so, keep someone there watching a video for an amount of time and you can expect your relevancy to go up – another Google thumbs up.

Use video to increase email marketing results

Email marketing is still powerful as we move into 2018 – but a significant part of the reason for that is because it’s such a versatile platform – building video in is no problem at all.

An introductory email with a video early in the page will send your click-through rate through the roof – in some cases increasing clicks by 90%+

Again, it’s all about our perception that video is going to offer us an overview quickly. So, take advantage of this by explaining the benefits of your customer exploring your content more deeply – twinned with a call to action – leading interested customers deeper into your site or marketing material.

Use video to conquer social media

There’s no getting around it, video on Facebook is massive. You can barely scroll through your newsfeed without having a video ‘suggested’ for you. Here’s another interesting thing – we overwhelmingly watch them – and, as if that weren’t enough – we almost always share them in some capacity, either with the ‘share’ option or by tagging someone else.

As you would expect, this video popularity is now rolling out on LinkedIn too – so the B2B box can be ticked with video too.

Whatever you’re about – there are creative ways to use video to explain it to people – and when you start placing that video on social media, it’s almost inevitable that people will watch – and pass it on to others.

7 essential skills every affiliate marketer should have

The image of the successful affiliate marketer looks great – nice locations, big pay cheques, flexible working hours and much more.

Whether you are promoting the latest and greatest family products such as maclaren stroller reviews or any other parent related product or service, the life as an affiliate marketer can be a great one.

But what’s actually needed to make it big in affiliate marketing?

Here we list 7 virtually essential skills you’re going to need if you want to share the perks of being an ultra-successful affiliate marketer…

#1 – Marketing knowledge

Kind of obvious since it’s in the title eh?

That said, getting to the top in affiliate marketing doesn’t mean you’ve got to have a marketing degree – but you should have some idea of what makes consumers tick.

There are some great books you can read on consumer psychology, but a good place to start is by simply looking at what other people are doing. Don’t worry – I’m not suggesting you rip anyone’s ideas off, rather, have a look at great copy written by pro copywriters – what compels you to keep reading? What makes you want to reach for your credit card?

Perhaps ask other people you know too? What do members of the opposite sex say about the adverts they see? Older and younger generations? You’re not always going to be selling products to people in your demographic, so understand what makes other people take action…

#2 – Tech skills

So, you’re tangling in the world of the internet now? It’s time to get under the bonnet and understand how things work…

At the very least you’re going to need to know how to get a basic website online – and we’re not talking about using a drag and drop site creator either. Given its accessibility, a lot of people start with WordPress rather than roll their sleeves up and learn to code from scratch.

You’re also going to want to understand how to implement a tracking tool.

Tracking tools mean you can log each ‘campaign’ that you’re running – and gives you an insight into how people are reacting to your marketing, but they’re not simple and require some technical prowess to implement and use to their full potential.

#3 – People skills

Hang on a second – what do you need people skills for if you’re running your business from some fancy location with just your laptop?!

Well, you need to use affiliate networks – and you’re going to need to be chatting with affiliate managers within those networks so it’s going to help to get along with them.

What’s more, while you’ll find some awesome guides to get going and working in specific niches online, you’re going to want to develop some links with like-minded professionals – whether that’s tech guys who can take the pressure off, copywriters who can create some awesome words for you – or virtual assistants who can ease your leg work.

Don’t just sit behind your computer all day, there are some great people out there and some really advantageous relationships to be struck up.

#4 – Analytical skills

Alright, here’s a BIG part of being an affiliate.

You’re buying traffic – and in most instances, you can get really exact with what you’re buying.

So what’s working for you? Are you seeing a lot of traffic converting well in Australia? Is mobile traffic performing better than desktop browsers? Does the banner with the red text seem to be getting more clicks than the one with the black text?

Simple eh? Except for the fact there’s about a million other variables and possibilities to play with on the way to working out what to scale up for maximum return…

You’ve got to be able to look at the data that’s being created as you work and pull some solid answers from it. Evidenced decisions make more money than hunches…

#5 – A level head with money matters

Money. Let’s be honest, that’s why you’re here isn’t it?

I mean sure, I know you truly to want to help people spend money on products and services that will make their life better – but you’re not a charity are you?!

There are lots of guys and girls in affiliate marketing that don’t keep a level head when money comes in – instead, they get a whiff of cash and start eying up new cars, watches, champagne nights out – and lots more.

Some of the best affiliates we’ve met make a pledge to stick with their current lifestyle for at least the first year of working. Of course, have a few treats along the way if you hit the jackpot here and there – but think about this:

You make £10,000 overnight – which means you’re doing something exactly right.

So what do you do with that cash? Book a holiday? Pay off your car? Buy a Rolex? Or do you double-down on what you’re doing well and turn that £10,000 into £110,000? Or more? If you can keep your eyes on the prize even when there’s big tempting distractions, you’re on the path to much bigger things…

#6 – Self-motivation

Even though developing some people skills is important, the harsh reality is that you’re going to be spending quite a lot of time in front of a computer screen. To begin with, that’s going to need to be some serious hours.

And it’s not just about the time spent. It’s about productivity – meaning you need to log off social media and put the real time in.

There’s no one to tell you to get out of bed, there’s no one who’ll frown when you’re fire up the X-Box – and equally, there’s no one to give you a pat on the back and a reassuring word when you lose a £100 on a campaign that just doesn’t work.

You need to be skilled in the art of picking yourself up, dusting off and getting back on with it – even when there’s no one to lend a hand.

#7 – A vision for solutions

You’re going to come up against a lot of issues as an affiliate marketer.

One morning you’re going to wake up and find that you’ve lost a load of money – with nothing to show for it but a ton of data collected in your tracking tool.

This is when you need to abandon your emotions and start looking at your role as solving a problem. What’s gone wrong? What will make it go right again in the next few hours? And, when you get to a solution – how can you be sure that you’re operating objectively and not being clouded by hunches or feelings?

What effects will the Paradise Papers have on Offshore Gambling Operators?

The recent investigations into the Paradise Papers have created fierce speculation and dialogue into the ethics that surround tax avoidance. The general consensus is that tax avoidance is bad, but this does not stop notable philanthropists like Bono from enjoying the loopholes that offshore territories can bring. In a discovery that has brought even the Queen’s ethics into question the debate will continue into the ethics and morals surrounding this sort of financial benefit.

The gambling industry is one of the main industries that have benefitted from loopholes that offshore territories bring. Places like the Cayman Islands, Malta, and Gibraltar have long been industry stowaways for clean tax avoidance and destinations in the sun where profit margins are harvested.

On one hand you can see why companies and individuals take advantage of these loopholes. The possibility of making more money often outweighs the ethics of why we pay taxes in the first place. On the other hand, our lawmakers often have one hand in the pocket of the very people who would benefit from these loopholes so the contradiction is cyclical.

Offshore back to the UK

The gambling industry has been one of the many industries where businesses have both benefitted and diminished due to the rapid change that technological advances like the online boom have brought. This change doesn’t seem to be slowing down with many names in the market oscillating between the latest methods of success. 15 years ago most gambling operations were based offshore, recent laws that have introduced the Point of Consumption Tax have reduced the advantages that sunny havens in the Mediterranean once brought.

The UK Gambling Commission introduced the POC tax in 2014 to curve UK owned betting companies from avoiding tax on betting activity that occurred within the confines of the UK. Gambling operators that once enjoyed the multitude of benefits that being offshore brought are now under strict regulation to comply with the new laws and pay their dues when it comes to the money made in the UK.

Scott Manford, CEO of Easy Slots said: “As an online platform based in the United Kingdom there is no real benefit to us when it comes to the Point of Consumption tax for obvious reasons. Hopefully, when the Autumn Budget comes around this November we see some revisions made to this act as we feel this tax as well as paying corporation tax is slightly unfair.

There are many case studies into the benefits of off shore trading but it seems like the scope to reap the rewards has been taken from the online betting operators grasp. Victor Chandler, who markets himself as the ‘gentleman bookmaker’ is a pioneer of offshore bookmaking and online gambling. BetVictor moved to Gibraltar in 1999, and remains there to this day despite the POC tax that is imposed upon them.

Chandler seems to have built quite an allegiance to Gibraltar and despite reacting in distaste for the new POC taxations has expressed that he has no intention of returning to the UK and leaving this gaming hub. On the other hand the owner of Bet365 has taken a more philanthropic approach to the new laws.

Peter Coates, owner of Bet365 said in an interview with the Independent: “We have the best regulation in the world in the UK, and the more people who copy it, the better we shall be. If we see anything suspicious we have to report it. If we didn’t report it, not only is it not in our interest, we could lose our licence. We have to abide by strict rules quite rightly.”

New taxations like the POC tax have certainly divided opinion and forced betting operators to implement new strategies. For now, it seems that in the wake of the release of the Paradise Papers public opinion will always be against people not paying their fair share.

Alternatively, there’s also a moral question to be asked about the system that creates these laws. For well-known philanthropists like Bono or Peter Coates of Bet365 who have heavily invested into charity and the Labour party it could be argued that they have done more bad than good even if they abuse the loopholes that arise from our legislature.

With the arrival of the ‘POC 2’ tax in August 2017 we are sure to see new changes and movements within the online industry. Will the operators continue to be punished or will the line begin to be towed.

4 incredible productivity hacks for affiliate marketers

Scale it up!

When you start seeing the money rolling in from a successful affiliate campaign selling adult electric scooters then that’s likely to be one of the first things on your mind – but not everything scales up quite as much as you’d like it to – especially not the number of hours in the day.

If you feel like a few extra hours in the day might help you boost your bank balance, we’ve got just the thing for you. We’ve talked to productivity experts, a cognitive behavioural therapist and a couple of super affiliates to see how you can squeeze every spare minute out of the day…

#1 – Eat right

You read it correctly, you can be a better affiliate marketer based on what you have for breakfast, lunch and dinner.

Not convinced?

Would countless studies from major UK and US universities based on the evidence provided from tens of thousands of people help?

Here’s the thing. Your body is a machine, how it performs is based on the fuel you put in – and your brain is part of that machine – your brain health is reflected in your clarity of thought.

The biggest food enemy of the brain…

Ever had one of those days when you just can’t seem to see what you need to do to get a campaign moving? It’s not because your brain is fundamentally not working – it’s more likely to be because you’ve fuelled it incorrectly.

One of the biggest issues for most people brain productivity is sugar. Sugar stimulates the insulin response in your body, causing your blood sugar levels to drop – and when they do, you’re going to feel sleepy and under-motivated.

This is a big topic – but take it from us – if you can drop the amounts of sugar and simple carbohydrates (your body turns them into sugar super quickly) that you’re eating, you’re going to see massively boosted levels of productivity through the day.

#2 – Go to sleep

You spend 10+ hours a day in front of your computer tweaking your campaigns – then, when you’re ready to rest, you break out another 2 screens in the form of a phone and TV so you can chill out.

Now, we’re not suggesting you become a reclusive monk and shun technology outside of your working hours – instead, just understand what you’re doing to your brain and give it a bit of a break now and again.

Social media is the ultimate attention thief. Its sole intention is to keep you engaged – the more you’re engaged, the more adverts and media you’ll consume. Come on, you know this, it’s probably made you cash already right? So look at how it applies to you.

Give your mind a rest

Without even getting into the ‘blue light’ debate, there’s clear evidence that the thinking and flitting of eyes around the page stimulates your brain. When it gets into the late evening, you want to be slowing your brain down.

Now, you might fall asleep if you’re exhausted even if your thoughts are racing – so understand that there’s a big difference between low and high-quality sleep. Low quality sleep impacts your ability to work to your full potential the following day – in fact, the same person taking an IQ test after a night of reduced quality sleep can easily score -10 compared to a well-rested day.

Put your phone down and turn the TV off an hour or two before you sleep. Read a book (made of paper), write a journal, talk to a human – just avoid those screens until you’re ready to start making money again tomorrow.

#3 – Go off radar

No one likes to switch their phone of do they? What if something important happens or someone tried to call you?

Well, here’s some reality. The world kept spinning before mobile phones – and if there’s a school or partner you just cannot risk missing an important call from, get a burner phone and only give the number to them.

You need to go off radar now and again to get some serious work done. Brain surgeons don’t stop to read a WhatsApp message, nor do basejumpers mid-descent – and if you don’t think you need the same kind of focus as them then you’re destined to never make the kind of money you want.

Good vs. great

Sure, your campaigns might be ‘okay’ with constant calls, messages and emails in your ear – but this isn’t about being ‘okay’ – this is about achieving your highest potential, this is about the kind of money that means you retire 20 years before anyone else – or wave to people from your supercar.

Cut your electronic ties 3-4 hours a day. Do your most important tasks in that time. Thank us later.

#4 – Create and revisit your goals

You ever hear people talking about the law of attraction and other such quirky sounding concepts? Well, whatever power anyone thinks backs these ideas up – there’s some hard science underpinning them too.

Here’s the thing – you scientifically can change the way approach each day on a subconscious level – and it’s just about aligning your brain with your goals.

But first you’ve got to know what those goals are.

A good exercise is considering what you’d like life to look like 1 year from now. Get a pen and paper and start writing stuff down. Focus on the things that affiliate marketing can bring you – do you want a particular amount of money in the bank? Do you want to be speaking at a conference? Do you want a team of people?

Revisit your goals daily

Whatever you want life to look like, you’ve got to record it and look at it every day. Make the first thing you do when you sit at your desk be looking over the goals you have. Once a week, take 5 minutes to rewrite them – this is important, otherwise you can become blind to them.

Just thinking about where you want life to be in the near future will help to keep you on task – even if it’s not consciously apparent – because you’re reminding yourself of goals that can fall into the background if they’re not considered every day.

You’re going to find yourself operating with the long term in your mind. Sure, you could down tools today and go for some food with friends or disappear into social media for a while – but your brain will remind you that neither of those things are going to take you toward that 7 figure salary or mid-thirties retirement…

How to launch a successful startup

There are no ‘sure things’ in business – but there are behaviours and ways of working that make success more likely.

If you want to give your business the very best chance right out of the gate, focusing on these elements will give you an unshakable foundation:

Create your brand

When you talk about brand people tend to think about colour schemes, logos and packaging design. While these are a factor, in reality, your brand is much more than this.

You should start by asking yourself who your target audience will be. It’s very rare that a product is truly suitable for everyone – so understand who’ll use it is important. The product and the message about why people should be using it should appeal to the demographic you’ve identified. A great example of this is from Squateasy who are a new strartup that create toilet posture stools.

When you’ve worked out what the message is, you need to make sure it’s applied to everything you do; not just your point of sale information, but every interaction you have with the wider world.

Understanding the kind of marketing that will work

As an underpinning for creating your brand you’ve identified a typical customer. Now you’ve got to research how that particular type of customer does his or her shopping for products or services like yours.

Are you a business that sells a service to a business? You’re probably going to be throwing time and money away by focusing on pushing your marketing messages to Instagram followers – perhaps LinkedIn would be a better route for you.

There’s tons of great research done on which platforms (both traditional and digital) work for which kind of products, services and audience types, make sure you’ve brushed up so you’re not wasting precious time.

Mastering social media

This might seem like we’re doubling down on the social media talk now – but mastering social media takes a lot more than just paying for a few advert impressions and hoping for the best.

If you’ve bringing people to your social pages you’re going to want to give them a reason to spend some time there or hit that ‘like’ or ‘follow’ button – adverts just aren’t going to do that.

So, this is where great and valuable content becomes king. Spend some time looking at your competitors and what they’re doing with social, see what you’re engaged by – are they writing great posts? Creating attractive offers? Publishing research? Engaging with their audience?

A place to begin is getting content onto your blog that people want to read – publish on your chosen platforms and, if you’ve got it right, you’ll start getting feedback, shares, website visits and a growing audience.

Get your pricing right

It might seem like a basic one – but your price needs to reflect more than just the cost + profit calculations you’ve daydreamed about.

As a startup you need to think about market traction as a priority. Sure, you’ve just developed an amazing luxury car that’s ten times better than a Mercedes Benz – but without their reputation and marketing budget, you’re not going to put them out of business anytime soon.

Unless you’re coming at the world with an amazingly innovative product, you need to think about pricing in a way that makes you an attractive alternative to the more established products that are out there. If you’re lucky, design and branding might do that for you – but you’d be short-sighted to think that you can just kick the market doors open and make yourself a presence regardless of price from day one.

Have an awesome product or service

It’s a bit of an obvious point isn’t it? But honestly, it’s something that’s overlooked a lot of the time. What you’re selling underpins everything else you do.

When you consider this next to the previous point about pricing your product appropriately, it means there’s a bit of a balance to be found. Sure, you could make your product with solid gold – but does your market traction allow for the price? Then again, will you ever find market traction with a product or service that’s not up the right standard?

This is where it’s really important to understand your competitors. Talk to the people who use their service or buy their products and find out what the most important features are – you might be surprised.

When you know what makes your competitor products awesome – or conversely, what stops people using them – focus on those things to make what you do extra special.

Get the right people onboard

Legend says that Steve Jobs rarely hired based on skill – instead choosing to bring people into Apple that shared his passion and vision for what the company could be.

While you might not have the same size pool of people to choose from as Apple – that doesn’t mean to have to pick people that are going to need firing up. Choose passion and drive – with an amazing product and an inspiration manager, these people will take you through that stratosphere.

Make sure you’re working coherently

It’s absolutely vital that your full team is on exactly the same page when you’re bringing your startup to life. An interesting an effective way of doing this is to have a ‘next year vision’ – allow us to explain:

Get your team together and talk about visions for the future. Grab a flipchart or board and put a notable date at the top – perhaps you’d choose ‘Christmas Next Year’. Underneath here, start noting everything you’d like to achieve by that date, some examples:

  • A monthly turnover of £x
  • New office
  • 5-person sales team
  • A company paid mini-break for all staff

…and so on. It’s important to be ambitious and creavie here – this is what’s going to drive you for the coming year. When you’ve got an outline of where you’d like to be, you can start breaking that down into daily, weekly or monthly chunks. So, you want to have 50 clients onboard? Okay, what kind of daily activity does that represent for your sales team?

Your list quickly becomes achievable – based on daily effort – and what’s more, each person knows what’s expected from them when they step into work each day. If you’re going to get this beast moving – you’re all going to need to pull in the same direction…

The Importance of Data Analysis and Customer Insights while growing an Online Casino Brand

In 2017, the gambling industry is worth around £4.5 billion meaning there’s a lot of room for new businesses to take a slice of the action and capitalise on the size of the market. Although, it may seem that getting into the gambling industry is a simple venture where the money falls into your lap it’s often not that simple.

Where there’s money to be made there’s always huge competition on differing levels of authority. It’s always wise to implement digital, content, and customer strategies that are both efficient and beneficial to your growth as an online gambling site. This involves marketing content, creating outreach links and developing SEO strategy that reaches the farthest audience while looking attractive to google to rise up the ranks.

New players in the industry if not backed by big investment will be unable to compete with the larger authority movements of Ladbrokes, William Hill, and Sky. It must be known that these strategies are ones that can be implemented across all small businesses but the gambling world is very specific digital niche.

Customer Data analysis

For businesses with less to work with it’s a good idea to know who you’re targeting and why, that way funds can be utilised and channelled into the right funnel. One way of doing this is creating customer profiles and content, promotions, and advertising that lean towards these demographics. For example, if you’re looking to target middle-aged female bingo players it probably not the best to target automobile websites for outreach links.

However, it’s a lot more complex than this, building up a customer profile that gives insight into the habits and interests of a customer, coupled with their geographical location, their times of playing and their depositing history builds up a picture of the best times to market to the consumer and understand the most efficient ways of marketing. In doing this depth of analysis you can budget more efficiently and streamline your marketing plan.

Case Study and Testimony

Wizard Slots are part of an ever-growing online gambling industry and have firmly established themselves in the top end of the market. Not possessing the huge funding that the like of Sky Vegas and William Hill have, Wizard Slots implemented an intense customer profiling strategy that has proven a successful method of targeting advertorial content.

Scott Manford, CEO of WizardSlots said: ‘It was important for us to decide who we were going to target and when to do it, our data analysts worked hand in hand with our content writers and SEO strategists to target the widest, most concurrent demographics for our strategy.”

“In implementing these target content methods we were able to measure the growth of the business alongside the statistical insights gained through the content. In constantly assessing data alongside the content and outreach work it gave us further focus to hone in on certain areas and targets which ultimately helped us grow as a business in a fiercely competitive industry.”

Capitalise on the Research

These insight and testimonies provide great insight into what can be learned from intense data analysis and how to work round corners to locate your target demographic and mix this with marketing and SEO strategies. A happy medium of the two works well, as what Google sees and understands doesn’t necessarily mean good customer facing content. In a digital world that’s ever changing it’s important to constantly push the boundaries and navigate the new hurdles in the industry. Data analysis and market research tells us that mobile gaming is already an established method of playing and is constantly on the rise. How do sites capitalise on mobiles prominence in an extremely competitive industry, only time will tell.

How Better Healthcare Quality Can Mean Greater Healthcare Profits

Health plans are in the business of providing care to patients, but, unless they are nonprofit organizations, are also in the business of turning a profit. The good news is that higher quality of care and greater profits can go hand in hand. This is especially true when healthcare organizations utilize the latest technology and cloud services in healthcare IT and leverage lessons from other industries in improving customer satisfaction.

Utilizing Technology

The use of cutting-edge technology in healthcare is one way to improve the quality of care and cut costs at the same time. Much of the world’s data is now housed in the cloud, so patients expect healthcare data to be no different. Moving healthcare data to the cloud provides a number of advantages to consumers and providers, including the following:

  • Improved collaboration among practitioners through shared information, leading to more accurate diagnosis and better patient care
  • Better patient-physician collaboration, giving patients and providers shared understanding of the patient’s history and overall health
  • Patient empowerment through greater information and the ability to link personal tech and cloud-based medical apps to other healthcare information

Utilizing software healthcare companies and the cloud in healthcare IT can also cut costs to increase profits. Cloud storage reduces the need for in-house data storage, whether through physical files or a server room. Additionally, better collaboration among practitioners and between patients and physicians increases efficiency, allowing practitioners to serve more patients in less time. Plus, greater efficiency can make for more satisfied patients who in turn are more likely to stick with the same health plan and healthcare providers.

Understanding Patients’ Needs

For health plans and healthcare organizations to improve quality of care while increasing profits, looking to lessons learned in other industries is important. Patients live in a world full of choices and seek out services with the highest quality and lowest cost. Successful brands in other industries like retail and travel understand that customer satisfaction, including understanding what the customer wants or needs, means repeat customers willing to spend more over time; this then leads to greater profits for the company.

In the healthcare industry, there are a number of ways to understand and meet patients’ needs, and therefore to gain higher patient satisfaction. Just like in other industries, regional and demographic differences influence the needs of patients. Viruses from the flu to zika spread locally and healthcare organizations must be ready to provide care. Additionally, demographics are determinants for a variety of diseases, so understanding which patients are more likely to need care is vital for serving patients. Patients also want, and sometimes need, a full continuum of care that includes ample choice of physicians, strong follow-up, and coordination between providers.

Bringing Together Quality of Care and Profits

As in other industries, when health plans and healthcare organizations focus only on profits rather than quality of care, patient satisfaction can plummet and have a negative impact on company profits overall. However, if the focus is shifted to improving patient care through better use of technology and identifying and meeting patients’ needs, healthcare organizations can build patient loyalty and, ultimately, see higher profits over time.

6 ways you can use tech to boost SEO agencies productivity

Whether your a large multi-national corporation or a local Miami SEO expert who needs to track every task, using the right tech can help you be more efficient, and ultimately save time and money for your agency. 

The minutes and hours really do add up, frighteningly so. If you’ve got a team of 10 people who all spend 10 minutes a day on an unnecessary task, that wasted time adds up to 12 weeks of combined dropped productivity over a year.

Imagine what having an extra person in for 12 weeks of the year could achieve? Well, the good news is, you don’t need to get recruiting – there’s tech out there that will boost productivity and free this time up for your current team.

We had a chance to sit down recently with www.tobiasgillberg.com who shared some of the ways he uses tech to increase productivity within his SEO agency. 

  1. Calendar apps

It’s possible that you already use a calendar app – but not many people full integrate them with life and get the most out of them.

By taking some time on a Sunday evening – or whenever best suits you – entering your forthcoming week into the calendar gives you something resembling a roadmap for how your week is going to pan out.

It also starts to give you some realistic indications of how much time you’ve got to work on SEO projects while considering your other commitments. Just planning your week opens your eyes to how limited time can be – reframing your attitude toward what you’re going to do while you wait for the train or have a bit of an extended lunch break…

What’s more, get the rest of the team (and your email auto-responder!) onside and you’ll never find yourself double-booked again.

  1. Password apps

“The email and/or password you entered cannot be found”

No problem, must have just been a mistype.

“The email and/or password you entered cannot be found”

Accept it, you’ve forgotten it – so you’re going to have to ‘click here to reset’ and wait for it to land in your inbox – or, somewhat inevitably if you’re pushed for time, in your spam folder.

If this process is a recurring thorn in your side, it’s time to install a password manager. A simple piece of software that keeps all your passwords under lock and key – autocompleting them when you reach a log-in.

It also means your security is ramped up too – while our puny human brains can only remember established patterns and words, password management software will have no problem remembering seemingly non-sensical strings of letters, numbers and symbols.

  1. Track your time

Tracking time is as eye-opening as using an app to track your calorie intake for the day. Just as it’s amazing to see quite how all those jelly babies and vending machine trips add up, it’s equally amazing to see how you manage to drop 5 minutes on doing absolutely nothing (or eating jelly babies).

Tracking your time isn’t going to save you time per se, instead, it’s going to open your eyes to how horrifically unproductive you are. And believe us, you are. It’s not a criticism of you directly, it’s just that us humans do a pretty poor job of keeping track of time accurately, so you might think that a few minutes here and there don’t count – but when you begin to realise you spend 2 hours on social media each day, you can begin to do something about it.

Wasted social media time eh? Pah, we’re all too professional for that, which takes us on to our next tip…

  1. Block the distractions

Don’t worry, we know about the sneaky peeks on social media through the day. We all do it.

If we didn’t, the big networks wouldn’t be worth so much. They’ve got a host of design features all intended to keep you going back for more – all the way through the day. You’d almost be superhuman if you can resist it.

Lucky for us, there’s a variety of tools like Cold Turkey and StayFocusd that limit spending your browser time on such sites. Stop relying on willpower – Facebook invests too much money in trying to break it, instead, put software in your way and you’ll see your productivity levels head for the stars.

But what if you just can’t stop? Well, good news, these apps and extensions allow you to set yourself little rewards – so you might even be able to turn your bad habit into a goal based system!

  1. One online brain

If you’re used to keeping your brain workings in different places, finding an online solution might save you the time and effort of remembering where everything is.

We’ve all got a notebook, email, Word documents, note apps and voice memos that we’ve thrown our best ideas into – and that’s great – until you need something quickly. Search back through chats, scour your notes and text messages and you’ll still sometimes be left wanting.

If instead you decide to use a tool like Evernote, you can be certain that all your notes are going to be in one place. Don’t worry if your iPad is at home or your phone’s just died, you can sync across every device to make sure you’ve always got all you info to hand.

  1. Cloud collaboration

Cloud storage isn’t just storage anymore, it’s more like a digital office that all your documents and projectss live in.

That’s because cloud based collaboration is firmly here. Remember the days of having to send a spreadsheet to someone, renaming it when it comes back, over-writing your own copy to avoid confusion then sending it on to someone else to edit before it’s submitted?

Well, kiss goodbye to those headaches and just share the file with everyone who’s got work to do. It never leaves the drive, changes are done in real time and old copies can be reverted back to should anyone make a mistake.

Working as a team in the cloud saves extraordinary amounts of time – and huge amounts of storage and editing ability is completely free.

How Augmented And Virtual Reality Will Change The Way We Work

Virtual reality is certainly coming on leaps and bounds nowadays we might not yet have the futuristic virtual reality environments you see in science fiction epics but we might be seeing their origins. For a long time, virtual reality was pretty much just a dream and seen as a work of fiction but that’s no longer the case.

Groups and tech developers have worked on developing virtual reality for a number of years but it never really caught on or was very limited, I am guessing most people don’t know that a virtual reality headset was created in 1994! But while attempts where made it wasn’t until earlier this decade that more and more people took notice of virtual reality and its benefits.

But virtual reality alone isn’t the only technology that’s seen a rise in popularity, augmented reality has been on the rise for some time. It might not have the instant name recognition of virtual reality but it’s still been hugely popular. If you’ve ever played Pokémon Go then you’ve seen augmented reality in action well unless you have used the pokemon go gps spoof android hack.

It follows the same principles as virtual reality but isn’t the same thing and it’s actually been around much longer than virtual reality technology as. Augmented reality is used in gaming already and we aren’t just talking about Pokémon Go or other similar smartphone apps. The original Nintendo 3DS released in early 2011 featured an augmented reality function as well.

It’s Not All Video Games

But while augmented reality and virtual reality have seen huge support in the gaming industry it’s important to remember that that’s not all they have to offer. Both augmented and virtual reality have been adopted by a number of different industries to great effect. Movie studios have been able to utilise virtual reality to create more immersive trailers.

For example, the 2017 horror blockbuster IT had a virtual reality trailer created that gave the movie huge promotion, Apple also recently revealed that their two latest iPhone models the iPhone 8 and iPhone X, both have augmented reality features. The iPhone X took this a step further by using augmented reality as a security feature.

It works by scanning your face and then unlocking the phone once it detects you, a more sophisticated version of previous model’s thumbprint scanner. Video games might be what most people think of when they think about applications for augmented and virtual reality but they can be used in many settings for a wide range of different things.

Virtual Reality In The Workforce 

If there’s one place virtual reality has made some big waves it’s in the workforce of today’s world! Industries of all kinds have been adopting virtual and augmented reality to great effect and are continuing to further develop new and exciting ways to use it.

From training methods for a wide range of different professions, from salesmen to doctors virtual reality is being introduced into many different industries.  There’s also the increasing educational potential virtual reality offers it’s changing the way the whole world goes about work.

This isn’t just affecting tech orientated jobs like video game designers or developers either, it’s got the potential to change pretty much everything. This might sound a little farfetched but the untapped potential is there and we have to remember virtual reality is still in the early days of development. Let’s take a look at few ways virtual reality could literally the change the way we go about our work.

HR Meets VR

Human resources are a common fixture of many business networks and anyone who’s ever worked in HR or dealt with them will know that their procedures and practices can be a little difficult to deal with. Virtual reality provides a wealth of services to a business and with it, the HR department can so much more.

It can help with recruitment by allowing potential employees to get a much more immersive experience of their role. There’s also huge potential when it comes to employee training and not just in virtual workshops either.

For example, the National Football League (NFL) uses virtual reality to train employees about the importance of diversity. Other companies across all kinds of industries from NASA to the American retail giant Walmart use virtual reality in their employee training as well.

Business Collaboration

Teamwork is the key to success in almost any business but sometimes you’ll need to collaborative and work with people across long distances. For times like this, you have email, Skype, and the good old-fashioned telephone call.

And while these can do the job they do have their drawbacks but with virtual reality, you can work with people closely, it will feel just like you’re in the same room with them. This will be sure to create better results and the good news is that the technology is available right now.

Virtual reality meeting rooms are already fixtures of big businesses and they’re already benefiting from them. And in time the technology behind them will only improve. The ability to collaborate with people from all around the world is made easy and simple with virtual reality.

Product Development

Product development is essential for businesses of all kinds whether you’re building tables, telephones or cars. But building and developing these prototypes is long and expensive work but with virtual reality, it becomes much faster and allows you to build much more efficient and high-quality products.

With virtual reality, you can test products in a wide range of scenarios to see how they work, depending on the product you want to test you could skip the prototype stage altogether and simply use virtual ones. After all, with virtual reality, you can make virtual products quickly and easily and carry out any tests you need.

American vehicle manufacturer Ford already uses virtual reality to build and test prototypes for their new cars and it even uses the Oculus Rift to do it! So, the technology is already being utilised by big-name businesses.

Virtual reality gives designers more freedom and makes developing new products a faster more efficient process. There’s still a lot of great things to come with virtual reality but in the workplace, it’s already doing amazing things.

Making Money Using the Internet

Making money online can seem like the dream job to many, but people are often scared to take the plunge as they are unsure of what opportunities are available. While we need to be cautious when treading the Internet for work, the truth is that the web offers a slew of different money-making opportunities.

There’s no get-rich-quick scheme that will have millions rolling into your account in days, but with the right amount of focus and hard work, you’d be surprised at the how much of a money spinner the Internet can be.

Start Your Own E-commerce Store

Do you create your own dresses? Or maybe you make amazing t-shirt designs? While opening a store in the real world can be a costly venture, the online equivalent is much easier and more cost-effective.

Don’t worry if you don’t have any website design knowledge, there are plenty of solutions available that make the setting up of an e-commerce store a straightforward endeavour. One of the more popular solutions is Shopify, a platform that allows those with items to sell to set up their own branded store using the software available. You can also get eCom success academy here which is a great tutorial for all levels!

Marketing is also relatively simple. Just ensure that you carry out some keyword research as to what potential customers are searching for, and craft your web content to offer answers to any questions online users may be asking.

Social media also offers a series of marketing avenues that can be tailored towards a set demographic, meaning that only the people they that matter are being notified about your store.

Become a Freelance Writer

Do you have a deep-seated interest in a particular subject? Or maybe you can write about a series of subjects with very little effort? If this is the case, then why not put those skills to some good use and make some money in the process.

Depending on where you look online, the premise of becoming a freelance writer can be a somewhat daunting one, and can put some people off. Like any industry, making it as a freelance writer can take a lot of hard work, not to mention some tenacity.

However, making use of freelance sites such as PeoplePerHour and Freelancer allows you to showcase your portfolio and make bids for some work. The beginning will often be very slow, but hang on in there and you’ll find that you soon gain traction in the writing world.

Start a Blog

While this is similar to the aforementioned writing service, running your own blog means that you’re getting as much value from your content as is possible. However, for a blog to be popular, it’s vital that the content contained within it offers value to the reader, or you could find that the blog doesn’t have the desired traction, be it among readers, or among search engines.

The great thing about the Internet, is that it caters to all tastes and interests, so there really is no shortage of subjects. However, this doesn’t mean that you shouldn’t carry out some research beforehand.

For example, if you were looking to start a movie review blog, then it would be a good idea of what kind of movies online users are looking for. This ensures that you are crafting content that will appeal to the masses.

Sharing content couldn’t be any easier either. As well as leveraging the power of social media, you can also make use of sites such as Reddit and StumbleUpon to introduce your work to new readers.

Create Your Own Apps

Creating an app can often come with a sense of dread, as many will assume that there has to be a series of technical wizardry involved. While the creation of app can include a lot of factors, done in the right way, it’s a relatively straightforward process.

Firstly, you need to consider the kind of app you want to create. If you’re looking to offer an app that offers information and content, then you will probably find that there are several solutions available online that can help create simple apps, with some using your current website as a basis.

Of course, you may want to create an app that’s a little more in-depth. An example of this could be a game, or a dating app such as Tinder. If you’re able to create such an app yourself, then this would be the first port-of-call. However, if you feel you don’t have the skill set, then you may need to outsource the job.

This will probably incur some expense, which is why it’s important you look at how you will monetise the app. Will you rely on ad revenue, or will you be making a one-off charge for the app? There is also the possibility that you will want to use microtransactions.

Knowing which avenue to go down can be confusing, but there are some things you can do to make the process a little easier.

The first consideration would be to think what you would expect from the app. Would you pay for the app, or would you prefer a free trial beforehand? You should then look at other similar apps, and see how they are monetised, and read the feedback left by users. From here, you can garner as to whether certain ad placements are annoying users, giving you more to work with when creating your app.

From time to time, you will find that there are some job listings that allow you to work from home. While these are suitable for some, being able to create your own online service gives you more opportunities for growth, as well as several avenues to promote your product. As advised, there’s no get-rich-quick scheme that truly ever works, but hard work and perseverance remain as rewarding as they’ve ever been, especially in the online world.

Understanding and Handling All Areas of WordPress Support

WordPress support is a multi-faceted undertaking which can demand many hours of dedicated service. From backend management such as site security and database optimisation to more familiar tasks such as the filtering of comments, approving posts and maintaining regular backups, WordPress support spans all avenues. Given the vast amount of time and knowledge that it takes to maintain a WordPress site, it is often better to resort to a managed WordPress solution whereby a company with specialized staff manages each aspect of your site. To help you make an informed decision, we shall supply you an overview of what is needed in terms of WP management.

Theme Support & Plugins

Page load time needs to be kept as low as possible. This makes it essential for us to have a site which is both well-configured and free from conflicts. There is a huge amount of plugins and themes available, alongside the option of having your site custom-designed. Despite out-of-the-box cross-compatibility getting better and better, issues always creep through. Firstly, it is highly recommended that you allow a seasoned developer to configure any new WordPress site. Make certain that he or she optimises all pages for page load time, while ensuring that the entire setup is free from conflicts. Professional themes, generally those a bit higher priced, have excellent support. Make sure that you find a theme that stays up to date and is well-supported, while the same goes for all plugins.

Security Support for WordPress

While each WordPress site has countless options available to take care of security, it is still best to manually lock down every component of your server that is in use. In many cases it is far better to make slight changes to the code of your site, instead of implementing a new plugin for every aspect of security. Uptime is imperative and changes to your security configuration often come with unforeseen consequences. Rather than taking the risk, it is better to employ the services of a dedicated WP management consultant, as this will ensure that your site stays up throughout the entire process.

WordPress Support Management

If you manage any form of an online community, or have a product of any sort, then you may also need to maintain a support section. Attending to your customers or users can demand dedicated staffing, while the support desk plugin for WordPress itself may need maintenance and support of its own. WordPress management is made easy through many ticketing, forum and help desk plugins, however ensuring that this is secure and free from glitches will take trial and error, or the help of a dedicated support service. WordPress support plugins are in abundance, which often makes picking the perfect configuration for your site troublesome. WP management services will allow you to specify the look and capabilities needed, while the setup and implementation is delegated to another. This is far easier than carrying out the entire configuration yourself.

WordPress Backups

Maintaining an easy-to-restore backup of your last working configuration is essential. Managed WordPress support services ensures that your site is always backed up. Many providers give you off-site backups with massive storage limits and up to thirty-days or more of incremental backups. The convenience that comes with such a comprehensive backup plan is unparalleled, putting your mind at complete ease, should any WordPress support issues arise. Restoring from a backup is also easier said than done, if you aren’t a technical user. WP management comes with the advantage of having your entire site’s restoration ready at the drop of a hat, your uptime is guaranteed no matter what.

Troubleshooting & Live Support

If you opt for any type of WP management, then make sure that you consider going with a solution which offers live support. This often makes for the easiest way to troubleshoot any issues with third-party domains, networks or services, while resolving scripts, plugins and compatibility issues are also made just as easy. The added convenience of knowing that there is someone to attend to your query personally should not go overlooked. Many WordPress support issues are best explained or demonstrated to have them understood and addressed, which makes live support near essential for hassle-free maintenance and repairs.

Advanced Support

Without advanced competency in WordPress support, many issues will go overlooked. Problems with server-side issues require a thorough understanding of networking, hardware and technology, while deciphering the server logs themselves takes a good amount of know-how. Security monitoring, as before-mentioned, is not just a matter of watching a plugin, while platform-related performance issues are addressable only by qualified technicians. If you need complete security and total performance optimisation, then WP management is a must.

Performance Optimisations for WordPress

Every WordPress site needs to have both server-side and on-page optimisation carried out in order to grant the best experience and page load-times. A slow site deters users from the get-go. Studies show that each user expects a page to open within two seconds on average, while for every second longer you are upping the chance of adding yet another measure to your rising bounce rate. When it comes to online purchases, speed is even more imperative. Most shoppers will refrain from making a purchase completely if your site is too slow. WP management ensures that every aspect of your site is tweaked for speed. Don’t run the risk of losing business through losing the attention of your browsers simply due to a slow, under-optimized site.

Scalability and WP Management

We are all hoping for our businesses to grow at a rapid rate, however once growth does skyrocket the need for a scalable server and hosting solution becomes extremely important. From storage limits to bandwidth constraints, the demand on your host will without-a-doubt rise over time. By procuring a good provider of WP management services, you can guarantee scalability from the start. Always evaluate your options and ensure that incremental upgrades are available for when you need them.

As the demand on your hardware, bandwidth and technology increases, so does the price. An incremental upgrade solution ensures that you have an affordable means to meet the demand of your users. For any form of WordPress support that you are considering, ensure that it has provision for the long-term growth of your site. The last thing that you need is switching to a new support service, rather than sticking with someone that knows your backend in its entirety.

What’s the difference between a manager and a leader?

When you hear the words ‘leader’ and ‘manager’ you might think of them as one and the same thing – in actual fact, they’re anything but.

We recently sat down with the Steven Sefton from Think Zap, who are one of the leading web design glasgow agencies.

Here is what Steven had to say…..

“A manager tells you with no help, “Just get the thing done, I don’t care how you do it, but it needs done yesterday.” A leader shows you the way they think is best and asks for your input and together you both choose the best path to complete the task. A leader is in the trenches with you”

It’s said that anyone can become a manager – but being a leader requires a specific set of skills and attitudes to those that work around them. We’ll look at how attitudes on both side of the coin compare:

Managers focus on goals – but leaders instil a vision

If there’s a task to be performed, there are two significantly different ways of going about getting a team to achieve it.

When encouraged to focus on just the goal, a team can be left floundering, unsure of the path to take.

If instead, time is taken to support a team to envisage what’s needed to achieve that task – the goal will be achieved as a by-product of the journey that’s being made.

Leaders help you develop – managers give you tasks

If you give someone a step-by-step method of completing a task before sending them away to complete it – the best you’ll ever get from that person is a box-ticked or ‘job done’ report back.

Repeating a process in a parrot fashion doesn’t inspire development – meaning this is an area where leaders can set themselves apart.

Leaders will encourage people to go away and attempt a task themselves. Providing some guidance is important – but understanding the rich learning and development that’s inspired when a person needs to think independently offers that person a chance to improve their performance long-term.

Managers will tread water – while leaders strive for more

They say a leader is never satisfied – that there’s always another goal over the next brow of the hill.

A manager is someone who’s likely to go home happy that the job is ‘done’ – not necessarily to the highest possible standard – but done nonetheless.

In the long term, the manager’s area of business is likely to stagnate because of this – whereas the leader will be driving their business area to new heights.

Leaders will beat a new path – but managers copy

In the same way that managers are likely to expect employees to simply regurgitate processes and ways of working – they themselves will look to emulate the performance of others, handling their role in a formulaic manner.

Leaders on the other hand will look to innovate, hoping that a new way of working might open doors to new levels of performance and productivity.

Managers avoid risk – leaders understand why risk is important

Being risk averse might seem like a safe and dependable options – but rarely does a ‘safe pair of hands’ equate to long-term business success.

A good leader understands that risk can be an important part of performing to the highest level.

As a result – leaders will fail more frequently than managers, but instead of seeing shame in doing so – these failures can be chalked up to experience, meaning the next shot at a big goal is more likely to result in success.

Leaders see a far-off goal – managers focus on short-term

Delaying gratification becomes second nature for a leader. Achieving great things rarely, if ever, happens overnight – and working hard on a task for a long time might be the only route to success.

For a manger, this can be demoralising, even in small doses.

Typically, a manager will look for praise and acknowledgement for the smallest of ‘achievements’ – and often these achievements are actually just maintaining a stationary position and not sliding backward.

As a result, it’s often only leaders who’ll take their business area to new heights – simply because they’ve got the will and expertise to keep people alongside them for the whole journey.

Leaders look for weakness in themselves – managers lean on current skill

Self-awareness is one of the ultimate tools in professional development.

For a leader, discovering a weakness in their attitude or approach represents an enormous opportunity – one which will often result in greater things if that weakness can be understood, harnessed and turned into a chance for development.

It would be wrong to suggest managers are without skill – they wouldn’t occupy their position if this were the case. However, simply looking for opportunities to apply this fixed skillset leads to inflexible ways of working – with little opportunity for movement outside of their comfort zone.

Weaknesses will always prove to be a roadblock on the road to success – and this is especially the case if you close your eyes, press the accelerator and pretend they’re not there…

Managers see processes first – leaders see people first

When there are boxes that require ticking, the fast route to getting that done is to put people in a position where the process is at the heart of what they’re doing.

This is a common practice of the manager – understanding what that process is and expecting an employee to adapt to suit the role.

What a leader realises is, there’s far more merit, longevity and long-term benefit to first understanding your people – then applying them to the processes in which they will excel.

It’s for this reason that leaders generally see greater productivity from the same number of people – and also see a far smaller employee turn-over…

People work for managers – people excel for leaders

When all the manager’s and leader’s traits are combined, a full picture of why there’s such polarised opinions on each becomes clear.

There’s no reason a manager cannot be likeable – lacking leadership qualities doesn’t make someone unpalatable – but it does mean you’re unlikely to fly when you’re working for one. Because of this, it’s also unlikely that working for a manager is going to bolster your confidence, professional development or general self-esteem.

It’s proven that when those elements of a person are satisfied, they will stay in a role – and these are exactly the things that become turbo-charged when you’re working for an inspirational leader.

It’s no coincidence that leaders have people who’ll follow them almost unconditionally into another role. Knowing that you’re working for someone who puts you first, supports you and encourages your development – while at the same time achieving highly, means the person at the helm of the business is often more important than the specifics of that company…

How to stay productive and motivated while working from home

When you work from home one of the biggest issues that you can face is making sure that you feel motivated to finish everything that needs doing. As you are only relying on yourself, this means that being productive is all the harder.

The good news is that there are some great ways that you can try your best to remain productive, even when you are working from home, and here some of them are.

Have your own work space

You really cannot underestimate how important it is to have a space in your home that you equate to working. This doesn’t necessarily need to be an entire home office, perhaps it can just be a particular corner of the room, or even the dining room table. The thing to remember is that as soon as you find that space, make sure that it is where you carry on working.

Invest in other ways to keep an eye on your family

If you are trying to balance working from home with looking after your kids, then it can be hard to do both. If your little one is napping however, and you can get some work done then this is a great opportunity. You can invest in a wireless video camera that is designed to be taken with you, giving you the ability to check in on your baby whilst you are busy working away in another room.

Get dressed and ready to go

Finding it hard to get motivated when working from home? Are you sat around in your PJs? If you are then your mind is definitely going to be set into weekend mode, and this needs changing. Behave just as you would as if you were heading to work, shower, have breakfast and get dressed. You could even go for a walk around the block, anything that gets you ready to face the work that you need to do that day.

Have plenty of communication tools

One of the hardest things about working at home is that you don’t get the chance to interact with your colleagues and be social. This can lead you to feel a bit demotivated and not really wanting to work. Rather than worrying about being all alone, why not make sure that you have plenty of other communication tools to hand? This can come in the form of email, instant messaging systems and skype. Any way that you can make sure that there is someone to sound off with or just bounce some ideas off of.

Minimise your distractions

Distractions are one of the biggest risk factors when it comes to working at home, and unfortunately these can come in a variety of forms. Try to keep away from social media, unless it is for work and turn off any notifications that are not related to work that you need to do. Also try and explain to your family and friends that whilst you may be at home, you do need to focus on the work that you need to do.

Plan your lunches

When you work in an office you are much more likely to find yourself reminded that you need a snack or lunch. Particularly by your colleagues, when you work from home you are less likely to think about things like breaks. Not eating properly, or having time away from your laptop can leave you demotivated or lethargic. So it is important to plain in your lunches, not only the time, but also what you are going to have. Try and pick healthy, light meals that are going to fill you up and leave you feeling ready to face the afternoon.

Remember that it is not always 9-5

The beauty of working from home is that you are in charge of the working hours that you keep. This means that there is no such thing as 9-5. Sure you are much more likely to work when the kids are out of the house, but if you are really stuck for time and need to get things finished, then this can be done in the evening, or perhaps by getting up early the next morning.

Give yourself a pep talk

Working in an office usually means that you are going to start your day with a huddle, meeting or team brief. If you struggle to focus on what you are going to achieve that day, why not implement this at home? It may sound (and feel) silly giving yourself a pep talk before you start the day, but it can really work wonders. It helps you to focus on what you need to get done that day and sets you up for a busy and productive working day.

Have some background noise

Some people work better in the quiet, but others find this can be the biggest distraction of all. A good idea is to have the radio on in the background. Find music that you enjoy listening too, but that isn’t going to have you jumping around on your seat, and you may find that you can focus on even those dull tasks with ease.

So, there you have it, whether you go for a wireless video camera, make sure that you are dressed and ready to go or simply have a work space to call your own, all of these things can make sure that you are productive, no matter where you work and no matter what tasks you need to do.

Working from home doesn’t have to be difficult, in fact, if you try some of these top tips then you may find that it is a lot easier than you think to be productive.

What Does the Modern Work Space Consist Of?

There was once a time where the office was a somewhat sterile and bland affair. The premises would be often be furnished with standard furnishings and the whole setup could be seen as a little claustrophobic. However, like many aspects of the 21st century, how we layout our office has gone through something of a transformation, but does it make any difference when it comes to productivity?

Office design trends can be easily dismissed as a millennial’s pipe dream, but the truth is that there are many innovations that have become the norm in the way we work today. The best comparison that can be made is the introduction of smartphones. Before we had access to what is essentially a mini-computer, we would have to make do with limited functionality. Sure, we made do with what was available, but it’s only when the smartphone dominated the marketplace that many of us wondered how we managed without them.

The same can be said for modern office space. It can be seen as a little off-the-wall and gimmicky, but once the benefits start kicking in, people soon have a different outlook overall. But what severe changes in the way we work has such a positive impact, especially when it comes to some of the most recognised tech companies in Silicon Valley.

Breaking the Mould

When it comes to changing the pace of how we work, credit must be given to the millennials. Not that there was anything wrong with plans installed by both the baby boomer and generation x era, but it’s only of late where the more conventional office design outlay has been turned on its head.

While there was a time when privacy was the most important aspect of a working environment, today’s working arena evokes a more collaborative environment. This means that a more spacious office space is desired, with less constricting cubicles. This is often done with the clever use of glass, which while still allowing for moments of privacy, ensures that the atmosphere is less claustrophobic.

It’s not only the outlay of an office that has been given a makeover, but also the colours used within the décor. Gone and the cold and isolated colours of yesteryear and instead are more bold and inspiring colours that look to boost productivity and boost our mood making for a more proactive workplace, Facebook is one of the many technology companies that makes use of modern office outlays, and its last quarterly report for 2017 shows a $9.3 billion profit, a testament that confirms changes isn’t always a bad thing.

Furnishing the Future

To be able to work, we simply need a desk and chair, right? Well yes, but there is so much more to a work area. More and more companies have realised that offering employees a more tailored workspace that reflects their personality is able to offer more positive results. Even freelancers have jumped on the furnishing bandwagon, making their workplace something they look forward to visiting.

In hindsight, the changes make sense. Many of us spend a vast amount of time at our desk, probably longer than we spend at home, so working at a desk that does little to carry our identity can be counter-productive.

There is so much traction when it comes to mirroring our personality in the workplace that there have been companies created that look to offer that dream work environment. Perch is a company that showcases office furniture and furnishing to give customers a truly bespoke office that conforms to their personality.

Even the way we use a desk has changed. While a standing desk can’t be used by everyone, there have already yielded several benefits when it comes to productivity, as well as having a series of health benefits to boot.

Technology Isn’t a Distraction

For many years, technology has been assumed to be an evasive force within the workplace. Many companies have been worried that the introduction of the Internet makes for more procrastination, and giving employees access to their smartphones and tablets is just asking for trouble.

However, the perks of technology have slowly risen to the surface, and more and more and companies are welcoming multitudes of technology with open arms with many companies using all the latest hardware and software such as Microsoft office for Mac. Working hasn’t become any easier, in fact many of us are working harder than we ever done, but thanks to modern technology, we can at least make a large chunk of our work more manageable and professional.

There’s also the fact that many of us work in different locations to that of our peers. Working on a project would have often involved a lot of phone calls and emails, but it’s a different story in the modern age. There is a slew of software that makes conversing in different locations a real-time event. This means that there is very little hesitation when it comes to making developments, which in turns makes more use of the time modern wokplace

It’s not all work and no play either. Having downtime is important for even the most hardworking, as we simply burn out, but a cup of vending machine coffee in an empty room no longer cuts the ice. As such, more companies are realising the benefits of introducing technology into the break room, so it’s not uncommon for someone to unleash frustrations on Call of Duty before returning to pitch some more brilliant ideas.

The modern office can be hard to stomach if you’re used to something a little more conventional, but there’s no denying that it can yield several benefits, for both the employee and the business.

What Start-ups Should Think About When Designing Their First Office

Image result for modern office space

When your start-up is in the early stages of development you’ll be understandably excited and happy but you’ll also be a little anxiousness as well. But when it comes to putting your office together things become a little more real don’t they? Location is key, whether a modern steel buildings or a renovated Gothic church!

It’s easy to get carried away designing your dream office space with modern computer systems, plush carpeting, luxurious desks and chairs and games room for your employees. That all sounds well and good but that should be the end goal, an all too common mistake people make with their start-up office is overdoing it.

The majority of start-up businesses will be on limited budgets, which means you shouldn’t just spend money on designing a luxurious office. And even if you do have the funds there are better things you could spend the money on when it comes to your business.

So, what should a start-up think about and focus on when it comes to designing their first office? Well, there are lots of things you need to think about and we can help you ensure your office is designed correctly.

Your Office Checklist

Think of your first office as a blank canvas, your office is a representation of your business and there are lots of ways you can ensure the office suits the work culture you have in mind. Let’s take a look at some main areas you need to consider.

The Layout

Getting the right layout for your office is paramount and thankfully for a start-up office getting the right layout is usually much simpler. You’ll be dealing with fewer people (in the majority of cases) which is good news because it means building a flexible and more open layout will be easier.

Flexibility and openness are very in vogue right now when it comes to office design and for good reason, they create a more friendly and co-operative atmosphere. An open office also allows people to more easily converse and work together on joint projects.

While an open-office is probably the best choice for the majority of start-up businesses it’s important that you don’t forget the need for privacy as well. So, make sure you have a separate space for a meeting room.

You also need to remember to not just focus on your office space, you need to ensure things like toilets, cleaning cupboards, store rooms and staff rooms are all close by so employees have easy access to them. No employee is going to feel especially motivated if it takes 10 minutes to get to the staff room, are they?

The Furniture

The furniture is always a tricky part when it comes to designing your office, there are plenty of options but knowing exactly what is best is not always easy. Start-up businesses change rapidly and grow very quickly so flexible furniture is a must.

You should also avoid furniture that is too bulky to ensure there’s more space to move around and the budget is also a big issue. Luxurious furniture might be very tempting but it’s not really needed in the early days of your business.

You should also be wary of going to cheap as well because it will likely mean the furniture won’t last as long. Instead look for the middle ground, find furniture that is high-quality and practical even if it’s not particularly lavish.

The Colour and Light

Colour plays a very important part when it comes to design work of any kind, all colours represent something and invoke certain moods. So, you need to choose your colours carefully an office decorated in hues of blue might look nice but could start to feel cold.

Whereas greys and browns might just feel dull and zap people’s energy, so don’t be afraid to add colourful touches and be vibrant. You should also be sure to add some artwork to the walls to add a splash of colour around the place.

Light is another part of your office design and one that is all too often ignored, natural light has been shown to have a number of psychological benefits and it will almost certainly make your employees feel more relaxed and productive.

How Do I Get My Dream Office With My Budget?

So, now that we’ve looked at the main design areas you need to focus on you’re probably wondering how you can go about getting your dream office aren’t you? Well, you can’t, so get the idea out of your head. Your start-up business will still be in the early stages of development when you get your first office so you shouldn’t be thinking about anything extreme.

Your big, bold and luxurious head office is something you can work towards in the future, for now, you just need to set-up a productive and open setting where you and your employees can work. Your office should still be a comfortable environment but it’s also one that will have to be in the budget.

Building a Business Website from Scratch

For many, the starting of a business can be a busy time. So busy in fact, that the building of a website can often take a back seat when it comes to priorities. However, the presence of a business online can be one of its most important factors, as it had the potential to be one of the main sales funnels for a business.

Knowing we need a website is one thing, but how do we go about creating one? Like many things in life, there are a plethora of options available, so we need to make some considerations.

Designing the Website

The design of your website will depend on the nature of your business. If your business offers goods via mail order then it’s likely you will need some form of storefront. Those offering videography services will often look at a website design that is able to promote their portfolio and testimonials. 

Having an idea of what kind of design you want for your website beforehand means that the whole design process is a more straightforward affair. If you’re having some difficulty in deciding on a layout, then why not look at some other websites within your niche? However, you should only use such websites for inspiration, as outright copying could cause some legal issues.

Once you have a design in mind, there are many options available to you. You may want to build the website yourself, and this is certainly possible thanks to the many DIY tools online. What’s more, these tools offer an easy-to-use interface that can help you design professional-looking websites within minutes, However, some may find that DIY software is a little limited for their needs.

Another option is to use a content management system such as WordPress to create your website. Not only are you able to update content with a few clicks, but you also have access to a multitude of templates. What’s more, if a certain template needs some aesthetic or layout changes, you can normally find someone to make the amendments for a small fee.

Then there’s the option of employing the services of a web designer, which can be beneficial for many. However, it’s important that we don’t use the fee charged as a guide alone. There are many different solutions available, and it’s about finding the best value as opposed to the best price. As such, it can be advisable to read some reviews and ask to see some example of work carried out in the past. IT stands to reason that the more work you need, the more expensive it will be.

Registering a Domain Name

There can be many rules associated with domain name registration depending on who you speak to. Some will say choose a domain that contains keywords, whereas others swear by used domains. Such advice is often based on old SEO techniques that don’t really hold much weight anymore. The only thing you should be trying to do is ensuring your domain name is the same as that of your business.

In some instances, a business will look at what domain names are available before deciding what to call their business. Ensuring the domain name is the same as your business name makes for a more uniformed online presence, and ensures there’s no confusion caused to potential customers.

Choose Your Own Web Hosting

There are several services online that give you free web space, mostly in the form of a blog, but this comes with its own limitations. Opting for the services of a web hosting provider ensures that we have a more reliable website that’s not prone to going offline. If you want to find one of the best providers then check out this list hostauthority.org/top

Options are often quite cost-effective, depending on your options. For example, if you’re willing to share bandwidth with other websites, then you’ll be paying less than you would if you decided to opt for your own server.

What’s more, you will normally have a point-of-contact should there be any issues with your hosting, which is vital if you’re hosting a business online.

With so many hosting providers it can be difficult to decide which one to go with, however these guys did a good job ranking the best hosts.

Structuring the Content

One of the most important aspects of any website is the content. You can have the best-looking website in the world, but it would gain much traction if it doesn’t have the right kind of content to support it.

While you should look to include keywords within your content, you shouldn’t do it so much so they looked forced. This can be a red flag to search engines who could assume that you’re looking to manipulate the algorithm.

What kind of tone the content should take really depends on the business itself. Those offering legal services would probably want to aim for something professional, whereas those in the fashion industry can adopt a more laid back approach.

If the content fits in with the context of the keywords used, and looks to offer visitors value, there’s no reason as to why you should receive any adverse rankings due to your content.

Promoting the Website 

The are many ways of promoting your website, depending on how quickly you’re looking for results. If you’re looking to get visits straight away, then you will need to invest in some form of advertising. One of the most popular methods of marketing is a pay-per-click campaign, where you pay for each visit you get from an ad placed within a search engine. You can tailor your ad to reach the targeted demographic, so it can be very rewarding. However, you need to ensure that your site has a clear call-to-action and can be navigated easily, otherwise your marketing budget could be going to waste.

If you’re happy to let your site grow organically, then you can ensure that you are carrying out the right kind of search engine optimisation. This includes well-written content, clear contact details and an optimised site that can be viewed on different devices. While there are no shortcuts when it comes to SEO, carrying out the task in the right way will allows your site to mature and develop and before long, you’ll find that your website is being ranked as one with authority.

A website can make all the difference as to whether our business is a success or not. A website in the modern age can essentially be an extension of the business, so if things aren’t up to scratch, consumers could assume that the business isn’t either. That’s not to say that things never go wrong, but rectifying these mistakes sooner rather than later means less repercussions in relation to turnover and maintaining an active online audience.

The top 7 web trends we’ll see in 2018

If you’ve ever stumbled upon a site that’s not been updated in a few years you get a stark reminder of quite how far web design has come! What was once vogue is now outdated, incompatible and unnatural feeling.

These changes aren’t enormous overnight shifts in design standard, they creep through years of tiny changes in user behaviour and what’s possible from a technical point of view. The sites you’re using in 2017 might feel like they’re cutting edge – but there are changes just around the corner. To stay ahead of the curve we had a chat with the team at RFK Solutions, who are one of the best web design companies in Scotland who shared their guide to the top 7 web trends we’ll see in 2018…

  1. Negative space

I know what you’re thinking – negative space is nothing new – and you’re right, but 2018 is going to see new levels of negative space being used.

Lighter, quicker and more responsive sites are driven by one major factor:

Mobile use.

When you’re browsing on mobile, big gimmicky homepages and massive resolution pictures just don’t cut the mustard. People want to see what you’ve got to say quickly – and you want them to convert quickly, which means bogging them down with pointless design is little use to anyone.

Maybe you want to show off some visuals – if you’re using a site as a portfolio then sure, but if the goal of your site is to convert customers, 2018 encourages you to start thinking about what you can take away while keeping your message and brand strong.

  1. Animations

So what place do animations have in a world that’s increasingly geared toward mobile users, their small screens and a clarity of message?

The difference 2018 will see is one of intention. While animations are nothing new, they have traditionally been sprinkled around a site for the sake of novelty and decoration. The new approach sees animations used with the intention of educating and informing the site user – or at least driving them toward the call-to-action or site goal.

Expect to see animations used purposefully – adding to the classy look fostered by designs with a lot of negative space.

  1. Stylised typefaces

So, we’ve already said that next year is going to see a lot of unnecessary design stripped away from sites – leaving behind what?

Text – and doing creative things with that text is going to be big in 2018.

Again, mobile users are driving this trend, where images need to be scaled up and down – often impacting quality or design intention, text doesn’t suffer with the same issues. What’s more, going heavy on the images often detracts from the logos, branding and calls-to-action that you’re really trying to focus your customer on – strip it away and your user’s eye is far more easily guided.

  1. Accessibility

While businesses cast increasing consideration to making their physical premises as accessible as possible, there are many people developing their online businesses who don’t see beyond the ‘typical’ user – that’s to say, the user who’ll use their site as it appears and require no assistance to access the content.

In the UK alone, 8.5 million people are registered as having some form of disability – that’s over 10% of the population. By making a site that does not offer a range of accessibility options, you’re effectively turning away the custom of every tenth visitor.

With more developers and designers building with accessibility in mind, 2018 will be another big step forward toward a truly inclusive internet.

  1. Progressive Web Apps

The average mobile owner spends 2.5 hours every day looking at their screen. Of that time, around 90% is spent looking at apps.

We’re familiar with apps, we know how they tend to work, we recognise the buttons and we’re comfortable with the interface – so you better believe that 2018 is going to see a lot of sites that are designed to look and feel like an app.

This style of site is referred to as a ‘Progressive Web App’ – and you’ve probably seen great examples in action if you’ve logged in to Facebook, Twitter or any number of popular news sites through your browser.

But don’t be fooled into thinking it’s just a design quirk that makes you feel at home – app functionality is finding its way into site design too. The information you put in will be interpreted in increasingly sophisticated ways – and Progressive Web Apps will react accordingly, adjusting the content you see based on your preferences.

  1. Long form content

People like long form content. Google likes long form content. If there are two better reasons to produce long form content we’d like to know about them!

There’s a host of studies by industry leaders like Moz and HubSpot that show readers have a definite preference for sharing blog posts that exceed 1500 words – and, as the word count increases, so does the share count, with 2500+ representing the largest number of shares.

We’re not just talking social shares here either – links from relevant sites follow the same trend.

People’s desire for high-value content shows no sign of slowing – so we can expect to see a lot more of it in 2018.

  1. Cinemagraphs

A cinemagraph is a photograph with a slight moving element. For example, a seemingly static shot of some leaves – but with animated raindrops rolling off a leaf. If you haven’t seen many – 2018 will change that for you!

With significant moves away from clutter and toward purposeful minimalism, a cinemagraph gives the simplicity and load time of an image – but with the type of user feelings normally only invoked by a video.

The brains behind marketing campaigns always have one eye on any form of neuroscience that gives a hint toward the underpinnings of customer behaviour – and in this instance there’s a lot of studies that suggest movement adds to our ability to envisage our use of a product.

Take bacon for example – rarely do you see raw bacon used when the product is advertised, instead, you see crisp bacon in a pan – evoking desire and hunger. A cinemagraph takes this a step further, add the bubble of sizzling fat as the bacon cooks – and your customers will virtually be able to taste the ensuing sandwich…

Office Pest Control – How It Can Give Your Business A Boost!

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Offices are strange places, aren’t they? Most businesses have them and they come in all shapes and sizes, they are literally hives of human activity. But when humans converge in one place for hours at a time what’s the one thing you can always count on?

If you guessed “a mess” then congratulations you’re right! We can do our best to be neat and tidy but messes are going to happen even in small offices. Now you might be thinking I have cleaners so it’s not really an issue, is it?

But while cleaners will tidy up and make the office look neat again the time it takes for them to arrive and clean can already mean it’s too late. Messy offices attract pests of all kinds from mice and rats to bugs and even birds.

Even if your office seems clean and tidy much on the mess that attracts pests will be invisible to the naked eye. Simple things like having dinner at your desk could cause plenty of invisible food waste that attracts rodents or bugs.

Or it may be that the pests have moved from a neighbouring building however it happens once your office or business premises as attracted pests getting rid of them should be of the utmost importance. Working in a pest infested office, even if it’s only a small infestation, is not going to promote a healthy and active work environment.

Getting work done in an office with rats or mice, for example, is going to very difficult especially for people who have phobias of said animals. There’s also the health and safety matters you need to think about. We work our best when we’re relaxed and comfortable and no one is going to feel comfortable in a pest infested office.

How We Can Help!

At Eliminate, who are one of the leading pest control services based in Carlisle, we guarantee a professional and quick , so many businesses put off pest control measures because they think they can handle the problem themselves or because they’re afraid it will mean closing down their business while the work is being done. But at Eliminate we will work quickly to ensure a minimum of distribution.

We are also available 24/7 every day of the week so we work when it’s most convenient for you. Whether it’s a small infestation or a large one we can get your office back to normal in no time and don’t worry we use environmentally friendly cleaning techniques.

So, there are no harmful fumes or chemicals.

By keeping your office is pest free and professionally cleaned you’ll be ensuring a healthier and more efficient environment and a more active workforce. The chances of a pest infestation are very high, no matter how clean you try to be, so when you do notice one act fast and we’ll ensure it is solved quickly before it grows into a bigger problem.

Remember a clean, pest free environment will go a long way towards improving employee efficiency and morale. And if your business doesn’t have an office then don’t worry because our pest control services can help any work environment stay free of pests.

Finding the right insurance for your startup company

As is true in most aspects of life – running a startup business comes with some risks. There are some risks that no insurance company will cover, particularly those that relate to business decisions – however, there are plenty of risks that go well beyond an impact that’s just felt in yours and shareholder’s pockets.

Whether it’s injury to a third party on your premises, legal claims from customers or even the implications of tax investigations – there are insurance products to cover you. We’ll give an overview of some of the most popular products and options…

Public liability insurance

If a member of the public is injured – or has some of their property damaged and you or one of your employees is at fault, then public liability insurance would protect you against having to settle with the injured party.

Although people tend to assume public liability only covers people who are visiting your own premises, it actually covers a lot of different situations. For example:

  • A customer in your shop knocks over some cleaning equipment that is not being stored correctly, ruining their clothing and causing a minor injury.
  • A client visiting your offices trips on some unsecured wiring and falls, injuring themselves.
  • A technical consultant from your company damages some of your client’s computer equipment while on a service visit, the bill runs to thousands of pounds.
  • An apprentice in your plumbing company causes a water leak that damages the walls of the company premises you’re working on – and that of the business below it.

The potential impact of each of these events differs – but could very well include legal costs, the claimant’s legal costs (if you are found to be at fault), loss of earnings (both current and future) and also any damages deemed necessary.

Do you need it?

It is not a legal requirement that you have public liability insurance – but considering the scope of potential claims that could be brought against you – it’s certainly likely to be a good idea. While it’s important to get professional financial advice – as a first step it’s worth considering what situations you and your staff are likely to find yourselves in.

It’s also worth noting that some landlords require you to have public liability insurance to comply with the terms of rental agreements – so check carefully.

Employer’s liability insurance

Should something untoward happen to an employee while they’re working for you, an employer’s liability insurance policy is what would cover the cost of any claim against you or your business.

Most commonly this type of cover would protect against minor injury and cases of where there is dispute over employment law – however, it can and does also protect against more serious instances, such as employee death. 

It’s a legal requirement that you have this type of cover in place – although the nature of the cover means there are some instances where exceptions are made:

  • Limited companies who have only a sole employee do not need employer’s liability insurance – assuming that person owns at least half the company shares.
  • People who are registered as being self-employed and employ only themselves or family members also do not need employer’s liability insurance. 

Do you need it?

Be sure to check with the health and safety executive if you think either of the above situations apply to you – if they don’t, then the answer is a resounding yes!

The health and safety executive enforce the requirement for employer’s liability insurance – taking the task very seriously and levying large fines on companies who attempt to duck out of the responsibility. Without it, you’re leaving your company open to these fines, the costs of legal proceedings (both yours and the claimants) – plus any damages and/or compensation.

Professional indemnity insurance

This kind of policy covers you against claims that a brought relating to the professional service you provide – essentially if it is inadequate, or has led to your client losing money. Here are some examples of how PI insurance works:

  • A plastics company agrees to create a number of components for a car manufacturer. The products are delivered on time but have been incorrectly moulded, meaning the manufacture of the cars is delayed and customer order times extended – in turn leading to cancelled orders and reputation damage.
  • A print company delivers banners intended to decorate a large new-build housing estate. After a few days of poor weather, it becomes apparent that the banners are tearing and the print is running, leaving the client stuck with poor quality banners – or the cost of having them removed and replaced.
  • An IT company sign a service level agreement with a client – but fail to honour that agreement, leaving systems without backup. When the client’s main storage server fails, customer data is inaccessible, causing major service disruption.

Do you need it?

A lot of professional accreditations, regardless of your field, will require you to have professional indemnity insurance as part of their requirements – if you’re not sure, check with them directly. Even if your profession doesn’t require it, without it you could face enormous legal fees and compensation payments – think about it carefully and consult with an accredited insurance advisor about your particular circumstances.

Other types of insurance policy

Although we’ve listed the main three types of business insurance – there are others you might want to seek advice around:

Property and contents insurance – covering building and contents owned by your company – sometimes a prerequisite if you’re renting furnished office space.

Tax investigation insurance – If HMRC ever investigate your company finances this type of cover can pay for expenses, miscalculations and even tax shortfalls – depending on the cover you choose.

Directors insurance – Applying to your directors and managers, this type of policy will cover costs arising from compensation claims relating to alleged wrongful acts, including breaches of duty and trust, professional error and neglect and other business-related acts.

Company vehicle insurance – motor policies that cover the use to company owned or leased vehicles when being used by employees.

There’s no substitute for professional advice

This guide is intended to inform you about the types of products that exist and the types of companies that might use them. To be certain whether your company requires any of the cover noted above, you should contact a regulated insurance advisor and discuss your company’s unique circumstances.

Managing the Finances of Your Startup in 2017

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Regardless of the type of business you run, there will always be a requirement to keep track of company finances. While in the initial period this can be as straightforward as income and expenditure, but as the business develops you will find that there are more avenues to contend this could anything from loans from companies such as oinkmoney.com to other funding and capital that you have received.

It’s easy to be come overwhelmed with the financial commitments of a company, but if we deal each step accordingly, it all soon fits into place.

Review All Aspects of Incomings and Outgoings

Although a basic overview of the company finances can help paint a picture of where money is being sent, a startup should ensure that all financial aspects of the business are recorded. These can include what is being spent on payroll, petty cash and the services the businesses we use.

Should you take your eye off the ball in relation to one segment of the business, it can mean that other segments have ramifications as a result.

Stay Organised Throughout the Financial Year

Many of us can view accounts as something we review on an annual basis, but this means that we have less time to contend with anything that doesn’t seem right.

Staying on top of your finances from the off means that you’re able to better manage the business as a whole, and any inconsistencies can be dealt with instantly.

Of course, it can be understood that some aspects of the financial world are hard to navigate. However, knowing what these are means that you’re in a better position to seek expert advice where it’s needed, thus allowing you to find a cost-effective solution.

Makes Plans for Major Expenses

While many expenses within the business will be the same throughout the year, there will be occasions where you have to spend a little more. What these expenses depend on the nature of your business, but an example can be the update of operating systems to ensure that your data remains safe.

To ensure that the business has enough capital to content with such expenses, you should ensure that you diaries any upcoming events, and look to put a plan in place that ensures that these costs are met.

It will also allow you some breathing space to find the right kind of service provider. If we have to rush when it comes to large expenditure within the business, we will often pay more for the service as a result.

Have a Clear Invoicing System in Place

Sending an invoice is a pretty straightforward endeavour, but if a business isn’t able to deal with invoices in the right way, then it will suffer some cash flow problems as a result.

Having a clear invoicing system in place ensures that you’re paid on time, thus ensuring that there are no financial hiccups in the business moving forward.

The terms and conditions of the invoice should be made clear to the customer. This includes detailing when the invoices should be paid by, as well as any fees that arise for late payment.

It can also be a good idea to keep details of an inventory sent or services provided should there ever be a query in relation to the invoice.

Having a time period in which the invoice has to be paid allows you to chase up later payments more effectively.

Don’t Dismiss the Use of Software

When dealing with company finances, there are many who will try to contend with the task alone in order to keep costs down. However, there are many open-source solutions available to use for your accountancy, regardless of the operating system you use. The following is a snapshot of what kind of software is freely available online.


GNUCash is geared towards small and medium businesses that allow business to keep track of income and expenditure with ease. It’s written in PHP and MySQL and can be used on Windows, Linux and Mac.

Ledger SMB

Written in PL/SQL and Perl, Ledger SMB is another piece of software that is ideal for small to medium-sized businesses and can even be used through regular web browsers such as FireFox and Chrome.


Openmiracle is an adaptable piece of open-source software that relies heavily on accounting principles. What this means to the end-user is that they’re able to create reports that are accurate, thus ensuring the finances of the company are heading to the right direction.

Setup Your Payroll in the Right Way

Payroll is one of the most important aspects of any business, as failure to maintain payments could lower morale within the business.

However, there can be a number of obstacles in place when it comes to ensuring that all factors are considered. The following is merely an overview of some of the considerations that need to be made.

  • Ensure your business is registered as an employer on the HMRC database.
  • Decide who will deal with PAYE for your company. This could be you, or a third-party depending on how many people your business employs.
  • Check that the data you hold for your employees is correct and up-to-date.
  • You are able to calculate bonus pay and overtime.

While it can be more cost-effective to simply work out everything yourself, this can be detrimental if you’re not fully versed in PAYE or payroll as a whole.

You should also ensure that you have a date in place for when employees need to hand in any correspondence, such as timesheets or overtime forms.

However, there can be software that can be used, or you could seek the services of a professional.

5 tips on finding great freelancers for your business

There have never been so many people in the marketplace who consider themselves ‘freelancers’ – and the vast majority of those people work in the digital field such as SEO consultants. Whether you’re looking for a programmer, designer, translator, writer, marketing guru or salesperson – if you use the right resources, you’ll have one awaiting your instructions in a matter of minutes…

However, convenience does not mean that all freelancers are good! When you deal with a company you’ll have some kind of service level agreement in place – even if that is only casually assumed from their marketing info or reputation. Finding a good freelancer is a different task altogether – but following these 5 tips will help you avoid any pitfalls – and find great hired help…

  1. Plan your project

The majority of people who are looking for a freelancer do so because they have a specific project in mind. Understanding what this project is going to entail is the key to finding the right people first time around. Thrash out some details and break things down into individual tasks.

We’re yet to hear about a psychic freelancer who can read your mind and fully understand what you need after a brief outline – so being very clear about individual tasks is really important! If you use a project management tool – why not invite that person to collaborate? You might need to pay them for a little additional time for doing so, but that’s infinitely preferable to them returning work that’s missed the point entirely…

  1. Create a budget

While it’s important to keep an open mind when it comes to freelancer price, there’s likely to be a figure you have in mind – and sticking to that can be useful.

Firstly, no matter how impressive their claims might be, using a freelancer that’s out of your price range could drag you over budget for work that could be adequately delivered by someone less experienced or qualified.

But it works the other way around too – you might find that you enter the marketplace and see people offering the same work for a fraction of the price – but you have to ask yourself if going in cheap is the best plan. Will you be able to communicate your needs to this person as efficiently as someone at your original price point? Are you going to end up regretting your decision for the sake of a 10% saving? 

  1. Look everywhere

You probably know some of the big freelance sites – People Per Hour, Upwork and so forth – while these places are usually chock full of people that could help – they’re not the only places to find great freelancers.

If you’re part of any professional networks, whether that’s on social media or in the real world, there are often freelancers on that are part of those groups because of the field you or they work in. Big freelance sites have payment gateways, reviews and other tools that protect both parties, but that doesn’t mean the people working outside of these sites aren’t reputable and top level.

Ask around, look in your networks and; moving neatly on to our next tip…

  1. Take recommendations

You probably know other people who work in your industry, failing that, you probably know other people who have their own small businesses, whether that’s clients, business partners, suppliers or anyone else you cross paths with.

As a rule of thumb, if you get along with them then you’re likely to get along with the freelancers they use. Ask who they are, people love dishing out recommendations – and if they don’t, they might be able to tell you who to avoid!

  1. Establish a good working relationship

The early days of working with a freelancer can be formative and are arguably some of the most important. If you invest some time in making sure they understand you, your business and what you’re looking for, then it’s going to save you feeling like you’re repeating yourself further down the line.

This works both ways too – you might want to talk to them about what they can do, the path to becoming a freelancer could have included a mass of skills, talents and knowledge that you could tap into.

If you imagine the freelancer you’re working with is a part of the team – rather than someone you just bark instructions to via Skype or email – then you won’t go far wrong!

  1. Pay them!

Whether the freelancer you’re working with is a sole trader or an established limited company, paying them swiftly and accurately is always going to keep the working relationship on the right path! Although it depends on who you’re working with, freelancers often require full or part payment before they commence work – just be sure that if this is the case you’re confident in their ability to amend or adjust any work they produce for you.

You’re unlikely to be the only client your freelancer is working with – so when you and another of their clients have got a chunk of important work that you need turning around quickly, the person who’s the most reliable with payment is probably going to go to the front of the queue.

Money talks, make it talk in your favour! 

  1. Offer proper feedback

It’s often not in people’s nature to be direct and frank with feedback – but when you’re working with freelancers it’s in everyone’s best interest if you develop this habit.

Ultimately, you’re paying for a service – and assuming you’ve following our first tip correctly and planned both the bigger picture and what’s going to be needed from the freelancer, then you’ve set some good guidelines out. The result needs to be to your liking.

Now, there’s no need to be brutal – freelancers have feelings too! But you shouldn’t lead anyone into believing the work is good if you’re not 100% happy. Discussions about what you’d like to be changed will often be met with full understanding and quick amendments – as well as the fact that you’ve developing a person’s understanding for working with you and other people moving forward.


Not happy with the service despite good planning and clear feedback? Find someone else. It might sound cold, but there are plenty of excellent freelancers out there – you owe it to your business to find someone who’s on the same wavelength as you and meets your expectations…

If you are only going to have one tool in the digital toolbox, let it be LinkedIn.

The concept of social networking isn’t a hard one. Sites like Facebook, Twitter and YouTube allow people to share content and connect with like-minded individuals over the internet. These sites have exploded in popularity over the past 10 years as they are easy to use and give ordinary people a platform to express themselves to a large audience. With the amount of people using social media set to increase to 2.95 billion by the year 2020, it wouldn’t be so wrong to call social media the greatest thing to effect anthropology since, well, forever?

The way we act as a society is changing, social media and social networking sites are now and will forever be a part of our social construct. For better or worse, Social media is here and it is no longer a ‘Should you use it?’ question, it’s ‘How will you use it?’, so tell Granny it’s time to get online.

All jokes aside, the biggest thing that people still seem to miss is the use of social media in business. There are still business professionals out there that share 5 memes, tag 2 friends and like 16 posts a day on their personal account, but never wonder how they can use the social media to help in their business life. That number is slowly decreasing, thankfully, but it still begs the question, what should I be doing, as a professional, to help my business or the business I work for, grow?

To make things super simple, let’s pretend you are a very busy person and you don’t have time to be updating, creating and connecting on 6 different social networking sites. Let’s say you have just enough time and brain effort to add one social networking site to your schedule, which do you choose? Easy, LinkedIn.

LinkedIn is by far the best place for professionals to interact and connect with other business professionals. Remember the days where there seemed to be loads of networking events? Ever wonder where they all disappeared to? They moved to LinkedIn. With over 433 million users, 40% of which are active on the platform every day, LinkedIn is a platform you and your business can’t really afford to not be on and that’s why, if you only have time for one professional social networking account, it has to be LinkedIn.

  • Get on LinkedIn

Sign up for an account and update your profile with as much detail as possible. Treat your LinkedIn account as a digital CV but show some personality as if you were updating an online dating profile. People who come across your profile will want to not only know what you’ve done professionally, but also who you are, what kind of person you would be over a cup of coffee. Don’t be afraid to express your personal brand. Your profile should be the content that people enjoy reading.

  • Upload a sexy photo.

By sexy I don’t mean Saturday night sexy, I mean boardroom sexy. Think James Bond with a splash of Michelle Obama. Your photo will most likely be the first thing people see when they stumble upon you profile, so think real hard about what you want that photo to say about you. I would suggest staying away from group photos or photos from a night out but that may go without saying. Before uploading a profile picture, have a look at what other people in your industry use as theirs. Follow these photo guidelines and you can’t really go to wrong.

  • Connect with people.

LinkedIn will try and tell you to only connect with people you know, if you see this message, ignore it. Obviously start with people you know, but don’t stop there. Connect with people who you think will add value to your LinkedIn wall, people who you think will have information or content that you could benefit from. Often these people will share a lot of information through posts and LinkedIn blogs which you can then share, interact with or even just use to help your own ideas flourish. Connect with people who you also think could also help you in your business goals. Whether this be potential customers or stainless steel banding suppliers, connect with them and build relationships with them. The people you need are right there with you on LinkedIn.

  • Engage, share and create.

While working away in your everyday life there will be bits of information that you find interesting. Whether it’s a news article that relates to your industry or a manufacturing video that you haven’t seen before, share it with your peers on LinkedIn. If you have connected with the right people, they will find the content just as interesting as you did and they will be grateful that you shared it. They will show you their interest by either liking your post or sharing it themselves. The content you posted will then gain more exposure and maybe even gain you more connections. You should do the same with the content that you see from your connections. This will show your appreciation and helps you nurture mutually beneficial relationships, especially with connections that you may not officially ‘know’. Don’t be afraid to be active on LinkedIn. Your activity will only help you increase your popularity and showcase your position within the industry in which you work.

  • Create and update Company pages.

Now this one may not be for everyone as a company LinkedIn page is usually managed by the marketing team but if you have access or the authority to create a company page, it’s a rather useful tool. Company pages are simple to set up as all LinkedIn needs is a brief summary of business details like address and contact information. The most important part of the company page is the summary. This section allows you to write a description that sells your business, so be as detailed as you can. Once the page is set up, you can then post content as the business itself. People who come across the content can then follow the company page if they want to be updated when new content is published or for any news or special offers. You can also use your personal account to share company page content to your connections. This means that you and your company attributes will be showcased together which could attract potential stakeholders.

  • Paid Advertising

Like many social networks, LinkedIn has the ability to target consumers via paid advertising. If you feel that your personal and/or company pages have been performing well but may benefit from a little exposure boost, why not try a little paid promotion. It’s very simple to set up through the post settings, the only thing you really need to pay attention to is your target audience. You will want to decide what you want to promote and who you want to promote it to, specifically. The more specific you are, the more chance your content will end up in front of the right people. Being too general in your targeting will be costly with little return, so choose your segment wisely.


These 6 simple actions can help you grow your professional network through LinkedIn. It really is worth your effort over other platforms and can be fun if you let it be. So go on, set 10 minutes away each day for your LinkedIn endeavour. Watch your efforts pay off in ways you never thought possible from 6 simple steps.

4 Reasons Why Your Business Needs Cloud Technology

Cloud technology, otherwise known as laaS technology, is a growing trend that can benefit businesses both big in small. The cloud adoption grown has as much as 51% of companies as many are using laaS as the primary environment in the workplace. So, what’s the big deal of cloud technology?

Here are 4 Reasons why your business needs cloud technology.

Added Flexibility

Companies across the nation are becoming more remote and will continue this trend for years to come. In fact, as many 50% of American companies are predicted to work outside of the office by the year 2020. Cloud technology will accommodate work from home or outside the office. When files and other work-related items are placed in the cloud, everyone who has gained access can view them, no matter where their location may be.

Boost in Security

As a major concern for businesses all over the world e-commerce businesses opts for third-party processors that are used in the cloud with SSL certificates to keep customer information safe and secure. However online security is not just for e-commerce but for businesses in all industries. Most companies contain confidential information and require a secure cloud system to protect them.

Restorable Data

What happens when your in-house system fails? In this case, the system will crash and lose all your customer data. With cloud technology, you can keep your backup data in the cloud and restore any data that is lost.

Enhanced Task Management

Cloud allows members to stay on the same page at all times. The Cloud tech allows them to set up responsibilities monitor progress and communicate as a group.  Teams can stay on track with the entire project no matter where they are. This allows businesses to gain built-in permission and determine who can gain access throughout the entire process.

Does your business use cloud technology? If not, do you plan to use it? Comment below and share your thoughts with us!

5 Reasons Tech and Business Goes Hand in Hand

Technology has a language all on its own. When combined with business, this can help foster the growth and improvement that a business needs. In this article, we will discuss exactly why.

Here are 5 reasons tech and business go hand in hand.

Drive Innovation in Business

Tech professionals understand how technology can help businesses meet online goals as technology can be used to reduce the complex issues in the business and provide better business decisions. When you combine business and tech the objective is to do more than thinking outside the box but rather solve the challenges from within first.

Clear Communication

While explaining for technology works with specifications isn’t what business owners need, it is how technology will help them grow their business. Owners are looking for answers as to how to reach new capabilities, increase profit, open the market and improve productivity.

Gain Benefits by Spending on IT

While IT expenses may be costly, spending on quality IT can provide huge returns such as an increase in business savings on cost and gain in productivity. However, to achieve such results IT support specialists must understand the concepts of business investments and benefits.

Better Design in Products and Services

IT professionals who learn to understand the aspects of business will deliver exactly what their clients want, improve solutions, and ultimately enhance their reputation. Quality results will help businesses improve their design and adjust accordingly to their buyer’s needs.

Influence decisions in business

IT professionals and entrepreneurs can both benefit from this strategic asset. When Tech experts consider the business fundamentals, they will also consider the opportunities of new and existing technology that includes social media, data, and analytics that helps improve services, grow new markets and enhance the overall growth of the business.


To improve the sales and efforts in marketing, businesses must build a dashboard that understands the value acquisition, rate, ration of interest and the return for each target sale. Using this information will help managers to better evaluate the costs and keep their business competitive.

5 Ways Technology is Changing the World of Finance

As we look into the future of economics, the service industry has made some remarkable changes due to the demands and quality customer service that is needed to survive. In fact, most companies are looking forward instead of relying on past performances to help them meet the quality results for clients.

Here are 5 ways technology is changing the world of finance.

Expands Highly-Focused Services

With today’s innovators, products and services are becoming more aggressive in targeting highly matched customers with high profitability. This is a major step up to the previous methods as money transfers required high fees with poor customer experience. As a result, more companies are using innovative networks to great a user-friendly interface and make services all the faster simpler and cheaper for users.

Automate Manual Processes

Innovators are using their skills to transform manual processes to offer services at a whole new level of customers. As a result individuals of a different class are receiving the same services that were once unavailable to them.

Strategic Data

Customer data still remains as the main factor in decisions in finance. Today, customers are becoming more connected with their devices that real-time data is strongly emerging to support decision making in finance. Does your business respond immediately to comments and complaints? It is important to identify the ways data streams to help make strong decisions and encourage policyholders to make smart choices. Creditfix who are one of the UK’s leading providers of IVA’s recently used their vast amount of  internal data to build a personal debt index which is now used by many top online publications to reference debt levels across the UK.

Platform based on Capital

Platforms such as crowdfunding are becoming an important source for many start-up businesses. These platforms allow individuals to connect with just a minor investment and a variety of investment targets. This allows the clients to decide whether or not the company should be funded.


Smart financial investors understand how effective strategies with collaboration can be. With the number of growing partnerships between incumbents and innovators, businesses have a better understanding of their advantages through research and development.

Furthermore, there is more is just how much technology is changing the world of finance. We can safely say that with modern technology business can provide better service and strategies within the marketplace.