6 ways you can use tech to boost SEO agencies productivity

Whether your a large multi-national corporation or a local Miami SEO expert who needs to track every task, using the right tech can help you be more efficient, and ultimately save time and money for your agency. 

The minutes and hours really do add up, frighteningly so. If you’ve got a team of 10 people who all spend 10 minutes a day on an unnecessary task, that wasted time adds up to 12 weeks of combined dropped productivity over a year.

Imagine what having an extra person in for 12 weeks of the year could achieve? Well, the good news is, you don’t need to get recruiting – there’s tech out there that will boost productivity and free this time up for your current team.

We had a chance to sit down recently with www.tobiasgillberg.com who shared some of the ways he uses tech to increase productivity within his SEO agency. 

  1. Calendar apps

It’s possible that you already use a calendar app – but not many people full integrate them with life and get the most out of them.

By taking some time on a Sunday evening – or whenever best suits you – entering your forthcoming week into the calendar gives you something resembling a roadmap for how your week is going to pan out.

It also starts to give you some realistic indications of how much time you’ve got to work on SEO projects while considering your other commitments. Just planning your week opens your eyes to how limited time can be – reframing your attitude toward what you’re going to do while you wait for the train or have a bit of an extended lunch break…

What’s more, get the rest of the team (and your email auto-responder!) onside and you’ll never find yourself double-booked again.

  1. Password apps

“The email and/or password you entered cannot be found”

No problem, must have just been a mistype.

“The email and/or password you entered cannot be found”

Accept it, you’ve forgotten it – so you’re going to have to ‘click here to reset’ and wait for it to land in your inbox – or, somewhat inevitably if you’re pushed for time, in your spam folder.

If this process is a recurring thorn in your side, it’s time to install a password manager. A simple piece of software that keeps all your passwords under lock and key – autocompleting them when you reach a log-in.

It also means your security is ramped up too – while our puny human brains can only remember established patterns and words, password management software will have no problem remembering seemingly non-sensical strings of letters, numbers and symbols.

  1. Track your time

Tracking time is as eye-opening as using an app to track your calorie intake for the day. Just as it’s amazing to see quite how all those jelly babies and vending machine trips add up, it’s equally amazing to see how you manage to drop 5 minutes on doing absolutely nothing (or eating jelly babies).

Tracking your time isn’t going to save you time per se, instead, it’s going to open your eyes to how horrifically unproductive you are. And believe us, you are. It’s not a criticism of you directly, it’s just that us humans do a pretty poor job of keeping track of time accurately, so you might think that a few minutes here and there don’t count – but when you begin to realise you spend 2 hours on social media each day, you can begin to do something about it.

Wasted social media time eh? Pah, we’re all too professional for that, which takes us on to our next tip…

  1. Block the distractions

Don’t worry, we know about the sneaky peeks on social media through the day. We all do it.

If we didn’t, the big networks wouldn’t be worth so much. They’ve got a host of design features all intended to keep you going back for more – all the way through the day. You’d almost be superhuman if you can resist it.

Lucky for us, there’s a variety of tools like Cold Turkey and StayFocusd that limit spending your browser time on such sites. Stop relying on willpower – Facebook invests too much money in trying to break it, instead, put software in your way and you’ll see your productivity levels head for the stars.

But what if you just can’t stop? Well, good news, these apps and extensions allow you to set yourself little rewards – so you might even be able to turn your bad habit into a goal based system!

  1. One online brain

If you’re used to keeping your brain workings in different places, finding an online solution might save you the time and effort of remembering where everything is.

We’ve all got a notebook, email, Word documents, note apps and voice memos that we’ve thrown our best ideas into – and that’s great – until you need something quickly. Search back through chats, scour your notes and text messages and you’ll still sometimes be left wanting.

If instead you decide to use a tool like Evernote, you can be certain that all your notes are going to be in one place. Don’t worry if your iPad is at home or your phone’s just died, you can sync across every device to make sure you’ve always got all you info to hand.

  1. Cloud collaboration

Cloud storage isn’t just storage anymore, it’s more like a digital office that all your documents and projectss live in.

That’s because cloud based collaboration is firmly here. Remember the days of having to send a spreadsheet to someone, renaming it when it comes back, over-writing your own copy to avoid confusion then sending it on to someone else to edit before it’s submitted?

Well, kiss goodbye to those headaches and just share the file with everyone who’s got work to do. It never leaves the drive, changes are done in real time and old copies can be reverted back to should anyone make a mistake.

Working as a team in the cloud saves extraordinary amounts of time – and huge amounts of storage and editing ability is completely free.

How Augmented And Virtual Reality Will Change The Way We Work

Virtual reality is certainly coming on leaps and bounds nowadays we might not yet have the futuristic virtual reality environments you see in science fiction epics but we might be seeing their origins. For a long time, virtual reality was pretty much just a dream and seen as a work of fiction but that’s no longer the case.

Groups and tech developers have worked on developing virtual reality for a number of years but it never really caught on or was very limited, I am guessing most people don’t know that a virtual reality headset was created in 1994! But while attempts where made it wasn’t until earlier this decade that more and more people took notice of virtual reality and its benefits.

But virtual reality alone isn’t the only technology that’s seen a rise in popularity, augmented reality has been on the rise for some time. It might not have the instant name recognition of virtual reality but it’s still been hugely popular. If you’ve ever played Pokémon Go then you’ve seen augmented reality in action well unless you have used the pokemon go gps spoof android hack.

It follows the same principles as virtual reality but isn’t the same thing and it’s actually been around much longer than virtual reality technology as. Augmented reality is used in gaming already and we aren’t just talking about Pokémon Go or other similar smartphone apps. The original Nintendo 3DS released in early 2011 featured an augmented reality function as well.

It’s Not All Video Games

But while augmented reality and virtual reality have seen huge support in the gaming industry it’s important to remember that that’s not all they have to offer. Both augmented and virtual reality have been adopted by a number of different industries to great effect. Movie studios have been able to utilise virtual reality to create more immersive trailers.

For example, the 2017 horror blockbuster IT had a virtual reality trailer created that gave the movie huge promotion, Apple also recently revealed that their two latest iPhone models the iPhone 8 and iPhone X, both have augmented reality features. The iPhone X took this a step further by using augmented reality as a security feature.

It works by scanning your face and then unlocking the phone once it detects you, a more sophisticated version of previous model’s thumbprint scanner. Video games might be what most people think of when they think about applications for augmented and virtual reality but they can be used in many settings for a wide range of different things.

Virtual Reality In The Workforce 

If there’s one place virtual reality has made some big waves it’s in the workforce of today’s world! Industries of all kinds have been adopting virtual and augmented reality to great effect and are continuing to further develop new and exciting ways to use it.

From training methods for a wide range of different professions, from salesmen to doctors virtual reality is being introduced into many different industries.  There’s also the increasing educational potential virtual reality offers it’s changing the way the whole world goes about work.

This isn’t just affecting tech orientated jobs like video game designers or developers either, it’s got the potential to change pretty much everything. This might sound a little farfetched but the untapped potential is there and we have to remember virtual reality is still in the early days of development. Let’s take a look at few ways virtual reality could literally the change the way we go about our work.

HR Meets VR

Human resources are a common fixture of many business networks and anyone who’s ever worked in HR or dealt with them will know that their procedures and practices can be a little difficult to deal with. Virtual reality provides a wealth of services to a business and with it, the HR department can so much more.

It can help with recruitment by allowing potential employees to get a much more immersive experience of their role. There’s also huge potential when it comes to employee training and not just in virtual workshops either.

For example, the National Football League (NFL) uses virtual reality to train employees about the importance of diversity. Other companies across all kinds of industries from NASA to the American retail giant Walmart use virtual reality in their employee training as well.

Business Collaboration

Teamwork is the key to success in almost any business but sometimes you’ll need to collaborative and work with people across long distances. For times like this, you have email, Skype, and the good old-fashioned telephone call.

And while these can do the job they do have their drawbacks but with virtual reality, you can work with people closely, it will feel just like you’re in the same room with them. This will be sure to create better results and the good news is that the technology is available right now.

Virtual reality meeting rooms are already fixtures of big businesses and they’re already benefiting from them. And in time the technology behind them will only improve. The ability to collaborate with people from all around the world is made easy and simple with virtual reality.

Product Development

Product development is essential for businesses of all kinds whether you’re building tables, telephones or cars. But building and developing these prototypes is long and expensive work but with virtual reality, it becomes much faster and allows you to build much more efficient and high-quality products.

With virtual reality, you can test products in a wide range of scenarios to see how they work, depending on the product you want to test you could skip the prototype stage altogether and simply use virtual ones. After all, with virtual reality, you can make virtual products quickly and easily and carry out any tests you need.

American vehicle manufacturer Ford already uses virtual reality to build and test prototypes for their new cars and it even uses the Oculus Rift to do it! So, the technology is already being utilised by big-name businesses.

Virtual reality gives designers more freedom and makes developing new products a faster more efficient process. There’s still a lot of great things to come with virtual reality but in the workplace, it’s already doing amazing things.

Making Money Using the Internet

Making money online can seem like the dream job to many, but people are often scared to take the plunge as they are unsure of what opportunities are available. While we need to be cautious when treading the Internet for work, the truth is that the web offers a slew of different money-making opportunities.

There’s no get-rich-quick scheme that will have millions rolling into your account in days, but with the right amount of focus and hard work, you’d be surprised at the how much of a money spinner the Internet can be.

Start Your Own E-commerce Store

Do you create your own dresses? Or maybe you make amazing t-shirt designs? While opening a store in the real world can be a costly venture, the online equivalent is much easier and more cost-effective.

Don’t worry if you don’t have any website design knowledge, there are plenty of solutions available that make the setting up of an e-commerce store a straightforward endeavour. One of the more popular solutions is Shopify, a platform that allows those with items to sell to set up their own branded store using the software available. You can also get eCom success academy here which is a great tutorial for all levels!

Marketing is also relatively simple. Just ensure that you carry out some keyword research as to what potential customers are searching for, and craft your web content to offer answers to any questions online users may be asking.

Social media also offers a series of marketing avenues that can be tailored towards a set demographic, meaning that only the people they that matter are being notified about your store.

Become a Freelance Writer

Do you have a deep-seated interest in a particular subject? Or maybe you can write about a series of subjects with very little effort? If this is the case, then why not put those skills to some good use and make some money in the process.

Depending on where you look online, the premise of becoming a freelance writer can be a somewhat daunting one, and can put some people off. Like any industry, making it as a freelance writer can take a lot of hard work, not to mention some tenacity.

However, making use of freelance sites such as PeoplePerHour and Freelancer allows you to showcase your portfolio and make bids for some work. The beginning will often be very slow, but hang on in there and you’ll find that you soon gain traction in the writing world.

Start a Blog

While this is similar to the aforementioned writing service, running your own blog means that you’re getting as much value from your content as is possible. However, for a blog to be popular, it’s vital that the content contained within it offers value to the reader, or you could find that the blog doesn’t have the desired traction, be it among readers, or among search engines.

The great thing about the Internet, is that it caters to all tastes and interests, so there really is no shortage of subjects. However, this doesn’t mean that you shouldn’t carry out some research beforehand.

For example, if you were looking to start a movie review blog, then it would be a good idea of what kind of movies online users are looking for. This ensures that you are crafting content that will appeal to the masses.

Sharing content couldn’t be any easier either. As well as leveraging the power of social media, you can also make use of sites such as Reddit and StumbleUpon to introduce your work to new readers.

Create Your Own Apps

Creating an app can often come with a sense of dread, as many will assume that there has to be a series of technical wizardry involved. While the creation of app can include a lot of factors, done in the right way, it’s a relatively straightforward process.

Firstly, you need to consider the kind of app you want to create. If you’re looking to offer an app that offers information and content, then you will probably find that there are several solutions available online that can help create simple apps, with some using your current website as a basis.

Of course, you may want to create an app that’s a little more in-depth. An example of this could be a game, or a dating app such as Tinder. If you’re able to create such an app yourself, then this would be the first port-of-call. However, if you feel you don’t have the skill set, then you may need to outsource the job.

This will probably incur some expense, which is why it’s important you look at how you will monetise the app. Will you rely on ad revenue, or will you be making a one-off charge for the app? There is also the possibility that you will want to use microtransactions.

Knowing which avenue to go down can be confusing, but there are some things you can do to make the process a little easier.

The first consideration would be to think what you would expect from the app. Would you pay for the app, or would you prefer a free trial beforehand? You should then look at other similar apps, and see how they are monetised, and read the feedback left by users. From here, you can garner as to whether certain ad placements are annoying users, giving you more to work with when creating your app.

From time to time, you will find that there are some job listings that allow you to work from home. While these are suitable for some, being able to create your own online service gives you more opportunities for growth, as well as several avenues to promote your product. As advised, there’s no get-rich-quick scheme that truly ever works, but hard work and perseverance remain as rewarding as they’ve ever been, especially in the online world.

Understanding and Handling All Areas of WordPress Support

WordPress support is a multi-faceted undertaking which can demand many hours of dedicated service. From backend management such as site security and database optimisation to more familiar tasks such as the filtering of comments, approving posts and maintaining regular backups, WordPress support spans all avenues. Given the vast amount of time and knowledge that it takes to maintain a WordPress site, it is often better to resort to a managed WordPress solution whereby a company with specialized staff manages each aspect of your site. To help you make an informed decision, we shall supply you an overview of what is needed in terms of WP management.

Theme Support & Plugins

Page load time needs to be kept as low as possible. This makes it essential for us to have a site which is both well-configured and free from conflicts. There is a huge amount of plugins and themes available, alongside the option of having your site custom-designed. Despite out-of-the-box cross-compatibility getting better and better, issues always creep through. Firstly, it is highly recommended that you allow a seasoned developer to configure any new WordPress site. Make certain that he or she optimises all pages for page load time, while ensuring that the entire setup is free from conflicts. Professional themes, generally those a bit higher priced, have excellent support. Make sure that you find a theme that stays up to date and is well-supported, while the same goes for all plugins.

Security Support for WordPress

While each WordPress site has countless options available to take care of security, it is still best to manually lock down every component of your server that is in use. In many cases it is far better to make slight changes to the code of your site, instead of implementing a new plugin for every aspect of security. Uptime is imperative and changes to your security configuration often come with unforeseen consequences. Rather than taking the risk, it is better to employ the services of a dedicated WP management consultant, as this will ensure that your site stays up throughout the entire process.

WordPress Support Management

If you manage any form of an online community, or have a product of any sort, then you may also need to maintain a support section. Attending to your customers or users can demand dedicated staffing, while the support desk plugin for WordPress itself may need maintenance and support of its own. WordPress management is made easy through many ticketing, forum and help desk plugins, however ensuring that this is secure and free from glitches will take trial and error, or the help of a dedicated support service. WordPress support plugins are in abundance, which often makes picking the perfect configuration for your site troublesome. WP management services will allow you to specify the look and capabilities needed, while the setup and implementation is delegated to another. This is far easier than carrying out the entire configuration yourself.

WordPress Backups

Maintaining an easy-to-restore backup of your last working configuration is essential. Managed WordPress support services ensures that your site is always backed up. Many providers give you off-site backups with massive storage limits and up to thirty-days or more of incremental backups. The convenience that comes with such a comprehensive backup plan is unparalleled, putting your mind at complete ease, should any WordPress support issues arise. Restoring from a backup is also easier said than done, if you aren’t a technical user. WP management comes with the advantage of having your entire site’s restoration ready at the drop of a hat, your uptime is guaranteed no matter what.

Troubleshooting & Live Support

If you opt for any type of WP management, then make sure that you consider going with a solution which offers live support. This often makes for the easiest way to troubleshoot any issues with third-party domains, networks or services, while resolving scripts, plugins and compatibility issues are also made just as easy. The added convenience of knowing that there is someone to attend to your query personally should not go overlooked. Many WordPress support issues are best explained or demonstrated to have them understood and addressed, which makes live support near essential for hassle-free maintenance and repairs.

Advanced Support

Without advanced competency in WordPress support, many issues will go overlooked. Problems with server-side issues require a thorough understanding of networking, hardware and technology, while deciphering the server logs themselves takes a good amount of know-how. Security monitoring, as before-mentioned, is not just a matter of watching a plugin, while platform-related performance issues are addressable only by qualified technicians. If you need complete security and total performance optimisation, then WP management is a must.

Performance Optimisations for WordPress

Every WordPress site needs to have both server-side and on-page optimisation carried out in order to grant the best experience and page load-times. A slow site deters users from the get-go. Studies show that each user expects a page to open within two seconds on average, while for every second longer you are upping the chance of adding yet another measure to your rising bounce rate. When it comes to online purchases, speed is even more imperative. Most shoppers will refrain from making a purchase completely if your site is too slow. WP management ensures that every aspect of your site is tweaked for speed. Don’t run the risk of losing business through losing the attention of your browsers simply due to a slow, under-optimized site.

Scalability and WP Management

We are all hoping for our businesses to grow at a rapid rate, however once growth does skyrocket the need for a scalable server and hosting solution becomes extremely important. From storage limits to bandwidth constraints, the demand on your host will without-a-doubt rise over time. By procuring a good provider of WP management services, you can guarantee scalability from the start. Always evaluate your options and ensure that incremental upgrades are available for when you need them.

As the demand on your hardware, bandwidth and technology increases, so does the price. An incremental upgrade solution ensures that you have an affordable means to meet the demand of your users. For any form of WordPress support that you are considering, ensure that it has provision for the long-term growth of your site. The last thing that you need is switching to a new support service, rather than sticking with someone that knows your backend in its entirety.

What’s the difference between a manager and a leader?

When you hear the words ‘leader’ and ‘manager’ you might think of them as one and the same thing – in actual fact, they’re anything but.

We recently sat down with the Steven Sefton from Think Zap, who are one of the leading web design glasgow agencies.

Here is what Steven had to say…..

“A manager tells you with no help, “Just get the thing done, I don’t care how you do it, but it needs done yesterday.” A leader shows you the way they think is best and asks for your input and together you both choose the best path to complete the task. A leader is in the trenches with you”

It’s said that anyone can become a manager – but being a leader requires a specific set of skills and attitudes to those that work around them. We’ll look at how attitudes on both side of the coin compare:

Managers focus on goals – but leaders instil a vision

If there’s a task to be performed, there are two significantly different ways of going about getting a team to achieve it.

When encouraged to focus on just the goal, a team can be left floundering, unsure of the path to take.

If instead, time is taken to support a team to envisage what’s needed to achieve that task – the goal will be achieved as a by-product of the journey that’s being made.

Leaders help you develop – managers give you tasks

If you give someone a step-by-step method of completing a task before sending them away to complete it – the best you’ll ever get from that person is a box-ticked or ‘job done’ report back.

Repeating a process in a parrot fashion doesn’t inspire development – meaning this is an area where leaders can set themselves apart.

Leaders will encourage people to go away and attempt a task themselves. Providing some guidance is important – but understanding the rich learning and development that’s inspired when a person needs to think independently offers that person a chance to improve their performance long-term.

Managers will tread water – while leaders strive for more

They say a leader is never satisfied – that there’s always another goal over the next brow of the hill.

A manager is someone who’s likely to go home happy that the job is ‘done’ – not necessarily to the highest possible standard – but done nonetheless.

In the long term, the manager’s area of business is likely to stagnate because of this – whereas the leader will be driving their business area to new heights.

Leaders will beat a new path – but managers copy

In the same way that managers are likely to expect employees to simply regurgitate processes and ways of working – they themselves will look to emulate the performance of others, handling their role in a formulaic manner.

Leaders on the other hand will look to innovate, hoping that a new way of working might open doors to new levels of performance and productivity.

Managers avoid risk – leaders understand why risk is important

Being risk averse might seem like a safe and dependable options – but rarely does a ‘safe pair of hands’ equate to long-term business success.

A good leader understands that risk can be an important part of performing to the highest level.

As a result – leaders will fail more frequently than managers, but instead of seeing shame in doing so – these failures can be chalked up to experience, meaning the next shot at a big goal is more likely to result in success.

Leaders see a far-off goal – managers focus on short-term

Delaying gratification becomes second nature for a leader. Achieving great things rarely, if ever, happens overnight – and working hard on a task for a long time might be the only route to success.

For a manger, this can be demoralising, even in small doses.

Typically, a manager will look for praise and acknowledgement for the smallest of ‘achievements’ – and often these achievements are actually just maintaining a stationary position and not sliding backward.

As a result, it’s often only leaders who’ll take their business area to new heights – simply because they’ve got the will and expertise to keep people alongside them for the whole journey.

Leaders look for weakness in themselves – managers lean on current skill

Self-awareness is one of the ultimate tools in professional development.

For a leader, discovering a weakness in their attitude or approach represents an enormous opportunity – one which will often result in greater things if that weakness can be understood, harnessed and turned into a chance for development.

It would be wrong to suggest managers are without skill – they wouldn’t occupy their position if this were the case. However, simply looking for opportunities to apply this fixed skillset leads to inflexible ways of working – with little opportunity for movement outside of their comfort zone.

Weaknesses will always prove to be a roadblock on the road to success – and this is especially the case if you close your eyes, press the accelerator and pretend they’re not there…

Managers see processes first – leaders see people first

When there are boxes that require ticking, the fast route to getting that done is to put people in a position where the process is at the heart of what they’re doing.

This is a common practice of the manager – understanding what that process is and expecting an employee to adapt to suit the role.

What a leader realises is, there’s far more merit, longevity and long-term benefit to first understanding your people – then applying them to the processes in which they will excel.

It’s for this reason that leaders generally see greater productivity from the same number of people – and also see a far smaller employee turn-over…

People work for managers – people excel for leaders

When all the manager’s and leader’s traits are combined, a full picture of why there’s such polarised opinions on each becomes clear.

There’s no reason a manager cannot be likeable – lacking leadership qualities doesn’t make someone unpalatable – but it does mean you’re unlikely to fly when you’re working for one. Because of this, it’s also unlikely that working for a manager is going to bolster your confidence, professional development or general self-esteem.

It’s proven that when those elements of a person are satisfied, they will stay in a role – and these are exactly the things that become turbo-charged when you’re working for an inspirational leader.

It’s no coincidence that leaders have people who’ll follow them almost unconditionally into another role. Knowing that you’re working for someone who puts you first, supports you and encourages your development – while at the same time achieving highly, means the person at the helm of the business is often more important than the specifics of that company…

How to stay productive and motivated while working from home

When you work from home one of the biggest issues that you can face is making sure that you feel motivated to finish everything that needs doing. As you are only relying on yourself, this means that being productive is all the harder.

The good news is that there are some great ways that you can try your best to remain productive, even when you are working from home, and here some of them are.

Have your own work space

You really cannot underestimate how important it is to have a space in your home that you equate to working. This doesn’t necessarily need to be an entire home office, perhaps it can just be a particular corner of the room, or even the dining room table. The thing to remember is that as soon as you find that space, make sure that it is where you carry on working.

Invest in other ways to keep an eye on your family

If you are trying to balance working from home with looking after your kids, then it can be hard to do both. If your little one is napping however, and you can get some work done then this is a great opportunity. You can invest in a wireless video camera that is designed to be taken with you, giving you the ability to check in on your baby whilst you are busy working away in another room.

Get dressed and ready to go

Finding it hard to get motivated when working from home? Are you sat around in your PJs? If you are then your mind is definitely going to be set into weekend mode, and this needs changing. Behave just as you would as if you were heading to work, shower, have breakfast and get dressed. You could even go for a walk around the block, anything that gets you ready to face the work that you need to do that day.

Have plenty of communication tools

One of the hardest things about working at home is that you don’t get the chance to interact with your colleagues and be social. This can lead you to feel a bit demotivated and not really wanting to work. Rather than worrying about being all alone, why not make sure that you have plenty of other communication tools to hand? This can come in the form of email, instant messaging systems and skype. Any way that you can make sure that there is someone to sound off with or just bounce some ideas off of.

Minimise your distractions

Distractions are one of the biggest risk factors when it comes to working at home, and unfortunately these can come in a variety of forms. Try to keep away from social media, unless it is for work and turn off any notifications that are not related to work that you need to do. Also try and explain to your family and friends that whilst you may be at home, you do need to focus on the work that you need to do.

Plan your lunches

When you work in an office you are much more likely to find yourself reminded that you need a snack or lunch. Particularly by your colleagues, when you work from home you are less likely to think about things like breaks. Not eating properly, or having time away from your laptop can leave you demotivated or lethargic. So it is important to plain in your lunches, not only the time, but also what you are going to have. Try and pick healthy, light meals that are going to fill you up and leave you feeling ready to face the afternoon.

Remember that it is not always 9-5

The beauty of working from home is that you are in charge of the working hours that you keep. This means that there is no such thing as 9-5. Sure you are much more likely to work when the kids are out of the house, but if you are really stuck for time and need to get things finished, then this can be done in the evening, or perhaps by getting up early the next morning.

Give yourself a pep talk

Working in an office usually means that you are going to start your day with a huddle, meeting or team brief. If you struggle to focus on what you are going to achieve that day, why not implement this at home? It may sound (and feel) silly giving yourself a pep talk before you start the day, but it can really work wonders. It helps you to focus on what you need to get done that day and sets you up for a busy and productive working day.

Have some background noise

Some people work better in the quiet, but others find this can be the biggest distraction of all. A good idea is to have the radio on in the background. Find music that you enjoy listening too, but that isn’t going to have you jumping around on your seat, and you may find that you can focus on even those dull tasks with ease.

So, there you have it, whether you go for a wireless video camera, make sure that you are dressed and ready to go or simply have a work space to call your own, all of these things can make sure that you are productive, no matter where you work and no matter what tasks you need to do.

Working from home doesn’t have to be difficult, in fact, if you try some of these top tips then you may find that it is a lot easier than you think to be productive.

Building a Business Website from Scratch

For many, the starting of a business can be a busy time. So busy in fact, that the building of a website can often take a back seat when it comes to priorities. However, the presence of a business online can be one of its most important factors, as it had the potential to be one of the main sales funnels for a business.

Knowing we need a website is one thing, but how do we go about creating one? Like many things in life, there are a plethora of options available, so we need to make some considerations.

Designing the Website

The design of your website will depend on the nature of your business. If your business offers goods via mail order then it’s likely you will need some form of storefront. Those offering videography services will often look at a website design that is able to promote their portfolio and testimonials. 

Having an idea of what kind of design you want for your website beforehand means that the whole design process is a more straightforward affair. If you’re having some difficulty in deciding on a layout, then why not look at some other websites within your niche? However, you should only use such websites for inspiration, as outright copying could cause some legal issues.

Once you have a design in mind, there are many options available to you. You may want to build the website yourself, and this is certainly possible thanks to the many DIY tools online. What’s more, these tools offer an easy-to-use interface that can help you design professional-looking websites within minutes, However, some may find that DIY software is a little limited for their needs.

Another option is to use a content management system such as WordPress to create your website. Not only are you able to update content with a few clicks, but you also have access to a multitude of templates. What’s more, if a certain template needs some aesthetic or layout changes, you can normally find someone to make the amendments for a small fee.

Then there’s the option of employing the services of a web designer, which can be beneficial for many. However, it’s important that we don’t use the fee charged as a guide alone. There are many different solutions available, and it’s about finding the best value as opposed to the best price. As such, it can be advisable to read some reviews and ask to see some example of work carried out in the past. IT stands to reason that the more work you need, the more expensive it will be.

Registering a Domain Name

There can be many rules associated with domain name registration depending on who you speak to. Some will say choose a domain that contains keywords, whereas others swear by used domains. Such advice is often based on old SEO techniques that don’t really hold much weight anymore. The only thing you should be trying to do is ensuring your domain name is the same as that of your business.

In some instances, a business will look at what domain names are available before deciding what to call their business. Ensuring the domain name is the same as your business name makes for a more uniformed online presence, and ensures there’s no confusion caused to potential customers.

Choose Your Own Web Hosting

There are several services online that give you free web space, mostly in the form of a blog, but this comes with its own limitations. Opting for the services of a web hosting provider ensures that we have a more reliable website that’s not prone to going offline. If you want to find one of the best providers then check out this list hostauthority.org/top

Options are often quite cost-effective, depending on your options. For example, if you’re willing to share bandwidth with other websites, then you’ll be paying less than you would if you decided to opt for your own server.

What’s more, you will normally have a point-of-contact should there be any issues with your hosting, which is vital if you’re hosting a business online.

With so many hosting providers it can be difficult to decide which one to go with, however these guys did a good job ranking the best hosts.

Structuring the Content

One of the most important aspects of any website is the content. You can have the best-looking website in the world, but it would gain much traction if it doesn’t have the right kind of content to support it.

While you should look to include keywords within your content, you shouldn’t do it so much so they looked forced. This can be a red flag to search engines who could assume that you’re looking to manipulate the algorithm.

What kind of tone the content should take really depends on the business itself. Those offering legal services would probably want to aim for something professional, whereas those in the fashion industry can adopt a more laid back approach.

If the content fits in with the context of the keywords used, and looks to offer visitors value, there’s no reason as to why you should receive any adverse rankings due to your content.

Promoting the Website 

The are many ways of promoting your website, depending on how quickly you’re looking for results. If you’re looking to get visits straight away, then you will need to invest in some form of advertising. One of the most popular methods of marketing is a pay-per-click campaign, where you pay for each visit you get from an ad placed within a search engine. You can tailor your ad to reach the targeted demographic, so it can be very rewarding. However, you need to ensure that your site has a clear call-to-action and can be navigated easily, otherwise your marketing budget could be going to waste.

If you’re happy to let your site grow organically, then you can ensure that you are carrying out the right kind of search engine optimisation. This includes well-written content, clear contact details and an optimised site that can be viewed on different devices. While there are no shortcuts when it comes to SEO, carrying out the task in the right way will allows your site to mature and develop and before long, you’ll find that your website is being ranked as one with authority.

A website can make all the difference as to whether our business is a success or not. A website in the modern age can essentially be an extension of the business, so if things aren’t up to scratch, consumers could assume that the business isn’t either. That’s not to say that things never go wrong, but rectifying these mistakes sooner rather than later means less repercussions in relation to turnover and maintaining an active online audience.

Office Pest Control – How It Can Give Your Business A Boost!

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Offices are strange places, aren’t they? Most businesses have them and they come in all shapes and sizes, they are literally hives of human activity. But when humans converge in one place for hours at a time what’s the one thing you can always count on?

If you guessed “a mess” then congratulations you’re right! We can do our best to be neat and tidy but messes are going to happen even in small offices. Now you might be thinking I have cleaners so it’s not really an issue, is it?

But while cleaners will tidy up and make the office look neat again the time it takes for them to arrive and clean can already mean it’s too late. Messy offices attract pests of all kinds from mice and rats to bugs and even birds.

Even if your office seems clean and tidy much on the mess that attracts pests will be invisible to the naked eye. Simple things like having dinner at your desk could cause plenty of invisible food waste that attracts rodents or bugs.

Or it may be that the pests have moved from a neighbouring building however it happens once your office or business premises as attracted pests getting rid of them should be of the utmost importance. Working in a pest infested office, even if it’s only a small infestation, is not going to promote a healthy and active work environment.

Getting work done in an office with rats or mice, for example, is going to very difficult especially for people who have phobias of said animals. There’s also the health and safety matters you need to think about. We work our best when we’re relaxed and comfortable and no one is going to feel comfortable in a pest infested office.

How We Can Help!

At Eliminate, who are one of the leading pest control services based in Carlisle, we guarantee a professional and quick , so many businesses put off pest control measures because they think they can handle the problem themselves or because they’re afraid it will mean closing down their business while the work is being done. But at Eliminate we will work quickly to ensure a minimum of distribution.

We are also available 24/7 every day of the week so we work when it’s most convenient for you. Whether it’s a small infestation or a large one we can get your office back to normal in no time and don’t worry we use environmentally friendly cleaning techniques.

So, there are no harmful fumes or chemicals.

By keeping your office is pest free and professionally cleaned you’ll be ensuring a healthier and more efficient environment and a more active workforce. The chances of a pest infestation are very high, no matter how clean you try to be, so when you do notice one act fast and we’ll ensure it is solved quickly before it grows into a bigger problem.

Remember a clean, pest free environment will go a long way towards improving employee efficiency and morale. And if your business doesn’t have an office then don’t worry because our pest control services can help any work environment stay free of pests.

Finding the right insurance for your startup company

As is true in most aspects of life – running a startup business comes with some risks. There are some risks that no insurance company will cover, particularly those that relate to business decisions – however, there are plenty of risks that go well beyond an impact that’s just felt in yours and shareholder’s pockets.

Whether it’s injury to a third party on your premises, legal claims from customers or even the implications of tax investigations – there are insurance products to cover you. We’ll give an overview of some of the most popular products and options…

Public liability insurance

If a member of the public is injured – or has some of their property damaged and you or one of your employees is at fault, then public liability insurance would protect you against having to settle with the injured party.

Although people tend to assume public liability only covers people who are visiting your own premises, it actually covers a lot of different situations. For example:

  • A customer in your shop knocks over some cleaning equipment that is not being stored correctly, ruining their clothing and causing a minor injury.
  • A client visiting your offices trips on some unsecured wiring and falls, injuring themselves.
  • A technical consultant from your company damages some of your client’s computer equipment while on a service visit, the bill runs to thousands of pounds.
  • An apprentice in your plumbing company causes a water leak that damages the walls of the company premises you’re working on – and that of the business below it.

The potential impact of each of these events differs – but could very well include legal costs, the claimant’s legal costs (if you are found to be at fault), loss of earnings (both current and future) and also any damages deemed necessary.

Do you need it?

It is not a legal requirement that you have public liability insurance – but considering the scope of potential claims that could be brought against you – it’s certainly likely to be a good idea. While it’s important to get professional financial advice – as a first step it’s worth considering what situations you and your staff are likely to find yourselves in.

It’s also worth noting that some landlords require you to have public liability insurance to comply with the terms of rental agreements – so check carefully.

Employer’s liability insurance

Should something untoward happen to an employee while they’re working for you, an employer’s liability insurance policy is what would cover the cost of any claim against you or your business.

Most commonly this type of cover would protect against minor injury and cases of where there is dispute over employment law – however, it can and does also protect against more serious instances, such as employee death. 

It’s a legal requirement that you have this type of cover in place – although the nature of the cover means there are some instances where exceptions are made:

  • Limited companies who have only a sole employee do not need employer’s liability insurance – assuming that person owns at least half the company shares.
  • People who are registered as being self-employed and employ only themselves or family members also do not need employer’s liability insurance. 

Do you need it?

Be sure to check with the health and safety executive if you think either of the above situations apply to you – if they don’t, then the answer is a resounding yes!

The health and safety executive enforce the requirement for employer’s liability insurance – taking the task very seriously and levying large fines on companies who attempt to duck out of the responsibility. Without it, you’re leaving your company open to these fines, the costs of legal proceedings (both yours and the claimants) – plus any damages and/or compensation.

Professional indemnity insurance

This kind of policy covers you against claims that a brought relating to the professional service you provide – essentially if it is inadequate, or has led to your client losing money. Here are some examples of how PI insurance works:

  • A plastics company agrees to create a number of components for a car manufacturer. The products are delivered on time but have been incorrectly moulded, meaning the manufacture of the cars is delayed and customer order times extended – in turn leading to cancelled orders and reputation damage.
  • A print company delivers banners intended to decorate a large new-build housing estate. After a few days of poor weather, it becomes apparent that the banners are tearing and the print is running, leaving the client stuck with poor quality banners – or the cost of having them removed and replaced.
  • An IT company sign a service level agreement with a client – but fail to honour that agreement, leaving systems without backup. When the client’s main storage server fails, customer data is inaccessible, causing major service disruption.

Do you need it?

A lot of professional accreditations, regardless of your field, will require you to have professional indemnity insurance as part of their requirements – if you’re not sure, check with them directly. Even if your profession doesn’t require it, without it you could face enormous legal fees and compensation payments – think about it carefully and consult with an accredited insurance advisor about your particular circumstances.

Other types of insurance policy

Although we’ve listed the main three types of business insurance – there are others you might want to seek advice around:

Property and contents insurance – covering building and contents owned by your company – sometimes a prerequisite if you’re renting furnished office space.

Tax investigation insurance – If HMRC ever investigate your company finances this type of cover can pay for expenses, miscalculations and even tax shortfalls – depending on the cover you choose.

Directors insurance – Applying to your directors and managers, this type of policy will cover costs arising from compensation claims relating to alleged wrongful acts, including breaches of duty and trust, professional error and neglect and other business-related acts.

Company vehicle insurance – motor policies that cover the use to company owned or leased vehicles when being used by employees.

There’s no substitute for professional advice

This guide is intended to inform you about the types of products that exist and the types of companies that might use them. To be certain whether your company requires any of the cover noted above, you should contact a regulated insurance advisor and discuss your company’s unique circumstances.

Managing the Finances of Your Startup in 2017

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Regardless of the type of business you run, there will always be a requirement to keep track of company finances. While in the initial period this can be as straightforward as income and expenditure, but as the business develops you will find that there are more avenues to contend this could anything from loans from companies such as oinkmoney.com to other funding and capital that you have received.

It’s easy to be come overwhelmed with the financial commitments of a company, but if we deal each step accordingly, it all soon fits into place.

Review All Aspects of Incomings and Outgoings

Although a basic overview of the company finances can help paint a picture of where money is being sent, a startup should ensure that all financial aspects of the business are recorded. These can include what is being spent on payroll, petty cash and the services the businesses we use.

Should you take your eye off the ball in relation to one segment of the business, it can mean that other segments have ramifications as a result.

Stay Organised Throughout the Financial Year

Many of us can view accounts as something we review on an annual basis, but this means that we have less time to contend with anything that doesn’t seem right.

Staying on top of your finances from the off means that you’re able to better manage the business as a whole, and any inconsistencies can be dealt with instantly.

Of course, it can be understood that some aspects of the financial world are hard to navigate. However, knowing what these are means that you’re in a better position to seek expert advice where it’s needed, thus allowing you to find a cost-effective solution.

Makes Plans for Major Expenses

While many expenses within the business will be the same throughout the year, there will be occasions where you have to spend a little more. What these expenses depend on the nature of your business, but an example can be the update of operating systems to ensure that your data remains safe.

To ensure that the business has enough capital to content with such expenses, you should ensure that you diaries any upcoming events, and look to put a plan in place that ensures that these costs are met.

It will also allow you some breathing space to find the right kind of service provider. If we have to rush when it comes to large expenditure within the business, we will often pay more for the service as a result.

Have a Clear Invoicing System in Place

Sending an invoice is a pretty straightforward endeavour, but if a business isn’t able to deal with invoices in the right way, then it will suffer some cash flow problems as a result.

Having a clear invoicing system in place ensures that you’re paid on time, thus ensuring that there are no financial hiccups in the business moving forward.

The terms and conditions of the invoice should be made clear to the customer. This includes detailing when the invoices should be paid by, as well as any fees that arise for late payment.

It can also be a good idea to keep details of an inventory sent or services provided should there ever be a query in relation to the invoice.

Having a time period in which the invoice has to be paid allows you to chase up later payments more effectively.

Don’t Dismiss the Use of Software

When dealing with company finances, there are many who will try to contend with the task alone in order to keep costs down. However, there are many open-source solutions available to use for your accountancy, regardless of the operating system you use. The following is a snapshot of what kind of software is freely available online.


GNUCash is geared towards small and medium businesses that allow business to keep track of income and expenditure with ease. It’s written in PHP and MySQL and can be used on Windows, Linux and Mac.

Ledger SMB

Written in PL/SQL and Perl, Ledger SMB is another piece of software that is ideal for small to medium-sized businesses and can even be used through regular web browsers such as FireFox and Chrome.


Openmiracle is an adaptable piece of open-source software that relies heavily on accounting principles. What this means to the end-user is that they’re able to create reports that are accurate, thus ensuring the finances of the company are heading to the right direction.

Setup Your Payroll in the Right Way

Payroll is one of the most important aspects of any business, as failure to maintain payments could lower morale within the business.

However, there can be a number of obstacles in place when it comes to ensuring that all factors are considered. The following is merely an overview of some of the considerations that need to be made.

  • Ensure your business is registered as an employer on the HMRC database.
  • Decide who will deal with PAYE for your company. This could be you, or a third-party depending on how many people your business employs.
  • Check that the data you hold for your employees is correct and up-to-date.
  • You are able to calculate bonus pay and overtime.

While it can be more cost-effective to simply work out everything yourself, this can be detrimental if you’re not fully versed in PAYE or payroll as a whole.

You should also ensure that you have a date in place for when employees need to hand in any correspondence, such as timesheets or overtime forms.

However, there can be software that can be used, or you could seek the services of a professional.

4 Reasons Why Your Business Needs Cloud Technology

Cloud technology, otherwise known as laaS technology, is a growing trend that can benefit businesses both big in small. The cloud adoption grown has as much as 51% of companies as many are using laaS as the primary environment in the workplace. So, what’s the big deal of cloud technology?

Here are 4 Reasons why your business needs cloud technology.

Added Flexibility

Companies across the nation are becoming more remote and will continue this trend for years to come. In fact, as many 50% of American companies are predicted to work outside of the office by the year 2020. Cloud technology will accommodate work from home or outside the office. When files and other work-related items are placed in the cloud, everyone who has gained access can view them, no matter where their location may be.

Boost in Security

As a major concern for businesses all over the world e-commerce businesses opts for third-party processors that are used in the cloud with SSL certificates to keep customer information safe and secure. However online security is not just for e-commerce but for businesses in all industries. Most companies contain confidential information and require a secure cloud system to protect them.

Restorable Data

What happens when your in-house system fails? In this case, the system will crash and lose all your customer data. With cloud technology, you can keep your backup data in the cloud and restore any data that is lost.

Enhanced Task Management

Cloud allows members to stay on the same page at all times. The Cloud tech allows them to set up responsibilities monitor progress and communicate as a group.  Teams can stay on track with the entire project no matter where they are. This allows businesses to gain built-in permission and determine who can gain access throughout the entire process.

Does your business use cloud technology? If not, do you plan to use it? Comment below and share your thoughts with us!

5 Reasons Tech and Business Goes Hand in Hand

Technology has a language all on its own. When combined with business, this can help foster the growth and improvement that a business needs. In this article, we will discuss exactly why.

Here are 5 reasons tech and business go hand in hand.

Drive Innovation in Business

Tech professionals understand how technology can help businesses meet online goals as technology can be used to reduce the complex issues in the business and provide better business decisions. When you combine business and tech the objective is to do more than thinking outside the box but rather solve the challenges from within first.

Clear Communication

While explaining for technology works with specifications isn’t what business owners need, it is how technology will help them grow their business. Owners are looking for answers as to how to reach new capabilities, increase profit, open the market and improve productivity.

Gain Benefits by Spending on IT

While IT expenses may be costly, spending on quality IT can provide huge returns such as an increase in business savings on cost and gain in productivity. However, to achieve such results IT support specialists must understand the concepts of business investments and benefits.

Better Design in Products and Services

IT professionals who learn to understand the aspects of business will deliver exactly what their clients want, improve solutions, and ultimately enhance their reputation. Quality results will help businesses improve their design and adjust accordingly to their buyer’s needs.

Influence decisions in business

IT professionals and entrepreneurs can both benefit from this strategic asset. When Tech experts consider the business fundamentals, they will also consider the opportunities of new and existing technology that includes social media, data, and analytics that helps improve services, grow new markets and enhance the overall growth of the business.


To improve the sales and efforts in marketing, businesses must build a dashboard that understands the value acquisition, rate, ration of interest and the return for each target sale. Using this information will help managers to better evaluate the costs and keep their business competitive.

5 Ways Technology is Changing the World of Finance

As we look into the future of economics, the service industry has made some remarkable changes due to the demands and quality customer service that is needed to survive. In fact, most companies are looking forward instead of relying on past performances to help them meet the quality results for clients.

Here are 5 ways technology is changing the world of finance.

Expands Highly-Focused Services

With today’s innovators, products and services are becoming more aggressive in targeting highly matched customers with high profitability. This is a major step up to the previous methods as money transfers required high fees with poor customer experience. As a result, more companies are using innovative networks to great a user-friendly interface and make services all the faster simpler and cheaper for users.

Automate Manual Processes

Innovators are using their skills to transform manual processes to offer services at a whole new level of customers. As a result individuals of a different class are receiving the same services that were once unavailable to them.

Strategic Data

Customer data still remains as the main factor in decisions in finance. Today, customers are becoming more connected with their devices that real-time data is strongly emerging to support decision making in finance. Does your business respond immediately to comments and complaints? It is important to identify the ways data streams to help make strong decisions and encourage policyholders to make smart choices. Creditfix who are one of the UK’s leading providers of IVA’s recently used their vast amount of  internal data to build a personal debt index which is now used by many top online publications to reference debt levels across the UK.

Platform based on Capital

Platforms such as crowdfunding are becoming an important source for many start-up businesses. These platforms allow individuals to connect with just a minor investment and a variety of investment targets. This allows the clients to decide whether or not the company should be funded.


Smart financial investors understand how effective strategies with collaboration can be. With the number of growing partnerships between incumbents and innovators, businesses have a better understanding of their advantages through research and development.

Furthermore, there is more is just how much technology is changing the world of finance. We can safely say that with modern technology business can provide better service and strategies within the marketplace.