For many, the starting of a business can be a busy time. So busy in fact, that the building of a website can often take a back seat when it comes to priorities. However, the presence of a business online can be one of its most important factors, as it had the potential to be one of the main sales funnels for a business.
Knowing we need a website is one thing, but how do we go about creating one? Like many things in life, there are a plethora of options available, so we need to make some considerations.
Designing the Website
The design of your website will depend on the nature of your business. If your business offers goods via mail order then it’s likely you will need some form of storefront. Those offering videography services will often look at a website design that is able to promote their portfolio and testimonials.
Having an idea of what kind of design you want for your website beforehand means that the whole design process is a more straightforward affair. If you’re having some difficulty in deciding on a layout, then why not look at some other websites within your niche? However, you should only use such websites for inspiration, as outright copying could cause some legal issues.
Once you have a design in mind, there are many options available to you. You may want to build the website yourself, and this is certainly possible thanks to the many DIY tools online. What’s more, these tools offer an easy-to-use interface that can help you design professional-looking websites within minutes, However, some may find that DIY software is a little limited for their needs.
Another option is to use a content management system such as WordPress to create your website. Not only are you able to update content with a few clicks, but you also have access to a multitude of templates. What’s more, if a certain template needs some aesthetic or layout changes, you can normally find someone to make the amendments for a small fee.
Then there’s the option of employing the services of a web designer, which can be beneficial for many. However, it’s important that we don’t use the fee charged as a guide alone. There are many different solutions available, and it’s about finding the best value as opposed to the best price. As such, it can be advisable to read some reviews and ask to see some example of work carried out in the past. IT stands to reason that the more work you need, the more expensive it will be.
Registering a Domain Name
There can be many rules associated with domain name registration depending on who you speak to. Some will say choose a domain that contains keywords, whereas others swear by used domains. Such advice is often based on old SEO techniques that don’t really hold much weight anymore. The only thing you should be trying to do is ensuring your domain name is the same as that of your business.
In some instances, a business will look at what domain names are available before deciding what to call their business. Ensuring the domain name is the same as your business name makes for a more uniformed online presence, and ensures there’s no confusion caused to potential customers.
Choose Your Own Web Hosting
There are several services online that give you free web space, mostly in the form of a blog, but this comes with its own limitations. Opting for the services of a web hosting provider ensures that we have a more reliable website that’s not prone to going offline. If you want to find one of the best providers then check out this list hostauthority.org/top
Options are often quite cost-effective, depending on your options. For example, if you’re willing to share bandwidth with other websites, then you’ll be paying less than you would if you decided to opt for your own server.
What’s more, you will normally have a point-of-contact should there be any issues with your hosting, which is vital if you’re hosting a business online.
With so many hosting providers it can be difficult to decide which one to go with, however these guys did a good job ranking the best hosts.
Structuring the Content
One of the most important aspects of any website is the content. You can have the best-looking website in the world, but it would gain much traction if it doesn’t have the right kind of content to support it.
While you should look to include keywords within your content, you shouldn’t do it so much so they looked forced. This can be a red flag to search engines who could assume that you’re looking to manipulate the algorithm.
What kind of tone the content should take really depends on the business itself. Those offering legal services would probably want to aim for something professional, whereas those in the fashion industry can adopt a more laid back approach.
If the content fits in with the context of the keywords used, and looks to offer visitors value, there’s no reason as to why you should receive any adverse rankings due to your content.
Promoting the Website
The are many ways of promoting your website, depending on how quickly you’re looking for results. If you’re looking to get visits straight away, then you will need to invest in some form of advertising. One of the most popular methods of marketing is a pay-per-click campaign, where you pay for each visit you get from an ad placed within a search engine. You can tailor your ad to reach the targeted demographic, so it can be very rewarding. However, you need to ensure that your site has a clear call-to-action and can be navigated easily, otherwise your marketing budget could be going to waste.
If you’re happy to let your site grow organically, then you can ensure that you are carrying out the right kind of search engine optimisation. This includes well-written content, clear contact details and an optimised site that can be viewed on different devices. While there are no shortcuts when it comes to SEO, carrying out the task in the right way will allows your site to mature and develop and before long, you’ll find that your website is being ranked as one with authority.
A website can make all the difference as to whether our business is a success or not. A website in the modern age can essentially be an extension of the business, so if things aren’t up to scratch, consumers could assume that the business isn’t either. That’s not to say that things never go wrong, but rectifying these mistakes sooner rather than later means less repercussions in relation to turnover and maintaining an active online audience.